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About the Role
The Manager, Acquisition Marketing role is a 15-month contract responsible for the strategy and management of the face-to-face donor acquisition portfolio, focusing on door-to-door and mall/venue fundraising.
Responsibilities
- Collaborate with Associate Director, Acquisition Marketing to develop innovative strategies for face-to-face monthly donor acquisition across door-to-door, mall/public retail venues, airport, and internal employee programs, including expansion and testing of new markets.
- Manage external agencies and vendors to oversee fundraising and stewardship efforts and hold vendors accountable to annual plans.
- Develop and execute integrated campaigns from end to end, including writing and presenting briefs, ongoing program optimization, tracking, and post-analysis.
- Develop annual donor/revenue/expense forecasts and budgets and manage reforecasting exercises.
- Analyze results, optimize performance, identify trends, and monitor KPIs for key programs.
- Maintain positive and collaborative working relationships with internal and external stakeholders.
- Develop and lead marketing campaign training for all external fundraisers to ensure accurate representation of the SickKids Foundation brand.
- Conduct in-depth analysis on specific programs (e.g., attrition trends, lifetime value) on an ad hoc basis and incorporate due diligence tactics including mystery shopping, focus groups, and surveys.
- Conduct competitive reviews, attend seminars/webinars, and engage partners/peers/industry in discussions to learn best practices and develop optimization opportunities.
- Provide coaching and mentoring to the Associate on the team.
Requirements
- Post-secondary education in business, marketing, fundraising, or a related discipline preferred; candidates with relevant professional experience and demonstrated success in acquisition or fundraising leadership will also be considered.
- 7+ years of progressive experience in acquisition marketing, with experience in face-to-face (F2F) fundraising or customer acquisition programs (e.g., door-to-door, mall/venue-based, airport, or other in-person channels).
- Demonstrated success managing high-volume, performance-based acquisition programs, with accountability for revenue, ROI, and monthly performance pacing.
- Direct experience owning or contributing to recurring revenue, subscription-based, or monthly donor programs, including understanding of retention, attrition, and lifetime value metrics.
- Strong vendor and agency management experience, including setting performance expectations, holding partners accountable to targets, managing contracts and invoices, and ensuring cost efficiencies.
- Currently operating at Manager level, or a seasoned Senior Specialist ready to step into broader budget, vendor, and people leadership responsibilities.
- Demonstrates ability to maintain focus and prioritize time against business objectives with minimal supervision and direction.
- Demonstrated ability to lead cross-functional collaboration across internal teams (e.g., analytics, finance, creative, operations) to execute complex acquisition initiatives.
- Proven experience in developing and executing integrated campaigns across multiple channels.
- Demonstrated ability to identify strategic business development opportunities and develop/lead such initiatives.
- Proven ability to develop and manage annual revenue and expense forecasts, lead reforecasting exercises, and optimize performance based on KPI tracking and financial analysis.
- Experience with results tracking, analysis, and budget control reporting.
- Excellent communication and presentation skills, with the ability to develop briefs, present performance updates, and influence internal and external stakeholders.
- Knowledge or experience within the not-for-profit sector would be considered an asset.
Skills
- Acquisition marketing
- Face-to-face fundraising
- Door-to-door fundraising
- Mall/venue-based fundraising
- Airport fundraising
- Vendor management
- Agency management
- Campaign development
- Program optimization
- KPI tracking
- Budget management
- Forecasting
- Data analysis
- Competitive analysis
- Cross-functional collaboration
- Communication skills
- Presentation skills
Location
- Hybrid
Work Type
- Contract
- Full-Time
Experience Level
- Manager
- Senior Specialist
Education Level
- Post-secondary education in business, marketing, fundraising, or a related discipline preferred
Salary/Compensations
- $82,064 - $102,582
- Maximum of $117,970 with demonstrated experience and proficiency
Benefits
- Comprehensive benefit package
- Flex benefit plan
- Tuition reimbursement
- Flexible work arrangements
About the Company
- SickKids Foundation is Canada's largest charitable funder of child health research, learning and care, raising over $200 million last year.
- As a national charity, SickKids Foundation invests in national and international initiatives to benefit children in Canada and around the world.
- The Foundation is the fundraising partner to The Hospital for Sick Children (SickKids) and supports Precision Child Health (PCH).
- Core values include integrity, collaboration, excellence, innovation, and inclusion.
- Goals include delivering a superior donor experience, investing in people and culture, driving innovative and sustainable fundraising, and disrupting the market through data and technology.
- Committed to an inclusive culture by embedding equity, diversity and inclusion in policies, practices, and behaviours.
- Aims to build awareness and skills in EDI internally and with partners.
- Committed to creating a safe, positive work environment.
Equal Opportunity
- SickKids Foundation is committed to its people and the talents, capabilities, and perspectives they bring to our mission.
- We live that commitment by being open and accessible to all, by valuing and respecting every individual, and by equally supporting every employee.
- As an organization proud to have joined the BlackNorth Initiative’s CEO pledge, we uphold our commitment by inviting and encouraging individuals from diverse lived experiences from Black, Indigenous, communities of colour, people with disabilities, 2SLGBTQIA+ community and all candidates who may contribute to the further diversification of the Foundation’s community.
- Candidates who require accommodation during the recruitment process should contact the People & Culture team at: recruitment@sickkidsfoundation.com.