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About the Role
HeyGen is hiring a Creator in Residence to own short-form Instagram content and bring consumer-grade viral instinct to the team. This role involves creating content, shaping the direction of Instagram series, and maintaining a high creative standard. You will be the creative director for short-form videos on Instagram, acting as a recurring face of HeyGen's Instagram and the human avatars play off of. You are the single DRI for Instagram short-form, measured by content performance.
Responsibilities
- Own Instagram short-form end to end, acting as the DRI for reels.
- Set the editorial calendar, formats, and creative bar for Instagram content.
- Dissect viral trends on Instagram (formats, sounds, pacing, hooks) and develop repeatable formats.
- Teach the team to identify viral trends.
- Be on camera as a face of HeyGen's Instagram, hosting formats and adding personality.
- Direct human and avatar talent, coaching teammates and writing/directing for avatars.
- Experiment with new formats weekly, analyze performance, and iterate.
- Make the final creative call on all content before it ships.
- Report on Instagram performance metrics including reach, shares, saves, and follower growth.
- Analyze post performance to understand success factors.
Requirements
- A portfolio of short-form videos with proven reach, demonstrating a pattern of virality.
- Strong consumer instincts, understanding what resonates with a young audience.
- Experience building an audience of 50k+ on Instagram, TikTok, or YouTube, or managing a high-performing account.
- Ability to articulate and defend creative taste.
- Experience leading a team or crew and making decisions.
- Deep understanding of current Instagram trends, sounds, formats, and hooks.
- On-camera talent and directing skills for both humans and avatars.
- Proficiency in editing software (CapCut, Premiere, or similar) for final touches.
- Ability to analyze performance data (reach, shares, saves, retention curves) and adjust content strategy.
- 3+ years of experience creating short-form content for social media, with some experience in a brand or team setting.
Skills
- Short-form video creation
- Content strategy
- Social media marketing
- Trend analysis
- On-camera performance
- Talent direction
- Video editing
- Performance analysis
- Creative direction
- Audience building
Location
- San Francisco
- Los Angeles
Work Type
- Hybrid
Experience Level
- 3+ years
Benefits
- Competitive salary
- Equity
- Health coverage
- Equipment
About the Company
- HeyGen's mission is to make visual storytelling accessible to all.
- They build technology that empowers more people to create engaging video content.
- Their product enables users to produce studio-quality video with AI avatars, in any language, without a camera.
- Millions of people have used HeyGen to create videos, with continuous product development.
Equal Opportunity
- HeyGen is an Equal Opportunity Employer.
- They celebrate diversity and are committed to creating an inclusive environment for all employees.