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About the Role
We are seeking a versatile creative professional who can conceptualize and execute both written and visual content across various platforms, including social media, performance marketing, CRM, display, OOH, and in-product advertising. This role involves developing campaign strategies and producing high-volume ad variants, with a strong emphasis on both creative ideation and execution.
Responsibilities
- Concept and execute integrated creative across paid social, digital, CRM, app, and brand campaigns.
- Write headlines, scripts, social copy and in-product messaging in a voice that is bold, authentic and magnetic, while staying on brand.
- Develop multiple creative routes per brief and present them with clear rationale.
- Iterate quickly using performance insights, and treat testing as a creative tool.
- Work with the design, motion and production teams and external partners to bring ideas to life.
- Deliver across every state we operate in, working with Legal and Compliance on disclaimers and responsible gaming messaging.
Requirements
- 5+ years in a creative role, as an art director with strong writing or a copywriter with strong visual skills.
- A portfolio of concept-led work alongside high-volume executional work.
- A Deep understanding of how visual, copy and brand play together to create compelling advertising.
- A natural feel for culture, disruption and what makes people stop scrolling.
- The ability to take feedback, sharpen the idea and move fast while retaining the craft.
- Curiosity about AI image, video and copy tools, and good judgment about when to use them.
- Experience in iGaming, sports betting, entertainment or another regulated category.
- Experience writing for CRM and lifecycle.
Skills
- Creative concept development
- Integrated creative execution
- Copywriting (headlines, scripts, social, in-product)
- Brand voice development
- Creative route development
- Performance insight iteration
- Collaboration with design, motion, and production teams
- Legal and compliance messaging
- AI tools for image, video, and copy
Location
- Remote
Work Type
- Full-time
Experience Level
- 5+ years
Benefits
- https://benefitsatfanatics.com/
About the Company
- Fanatics is building a leading global digital sports platform.
- We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet.
- Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform.
- Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores.
- Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.