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About the Role
Jazz at Lincoln Center (JALC) seeks an accomplished and visionary Chief Marketing Officer (CMO) to lead the evolution of the institution’s marketing efforts, including brand strategy, creative, communications, digital marketing innovation, audience development, and stakeholder engagement. The CMO will shape how JALC connects with audiences, donors, students, artistic and business partners, staff, and communities worldwide, leading a centralized marketing function that equitably serves the entire organization.
Responsibilities
- Serve as a member of the Leadership Team and contribute to organizational strategy and planning.
- Establish Marketing as a strategic partner and service organization supporting all areas of JALC.
- Collaborate with senior leadership to understand and prioritize organization-wide marketing needs, aligning strategy, resources, and execution with institutional goals.
- Provide leadership on institutional positioning, stakeholder engagement, audience trends, and market opportunities.
- Partner with leadership team to ensure clear and consistent communication of institutional priorities and major initiatives to internal and external constituents.
- Carry responsibility for JALC’s branding – whenever and wherever JALC’s brand is represented publicly, the CMO is the accountable leader for that representation and the impression it creates.
- Oversee marketing budget to ensure resources are aligned with institutional priorities and deliver measurable impact.
- Establish goals and performance measures to evaluate marketing effectiveness, audience growth, brand health, and organizational impact.
- Strengthen JALC’s position as the world’s leading organization dedicated to jazz.
- Lead the development and stewardship of our brand, ensuring consistency of voice, messaging, visual identity, and stakeholder experience across the institution.
- Build visibility and influence through strong brand stewardship, audience engagement, strategic marketing, and external visibility initiatives.
- Oversee Public Relations and External Communications function as part of JALC’s broader institutional positioning strategy.
- Develop and execute strategies that increase audience participation, engagement, loyalty, and retention.
- Support organizational revenue objectives across performances, memberships, education programs, events, and digital initiatives.
- Leverage data, research, and audience insights to guide decision-making and investment.
- Partner with Development to strengthen fundraising communications, donor engagement, and campaign visibility.
- Shape and steward a compelling institutional narrative that advances JALC’s artistic excellence, educational leadership, cultural impact, and strategic priorities.
- Ensure content, messaging, and storytelling support audience engagement, fundraising, brand growth, and organizational objectives.
- Oversee content strategy and communications functions that support the broader goals of the institution.
- Provide counsel to the Leadership Team on institutional messaging and stakeholder engagement.
- Provide strategic oversight of JALC’s creative function, ensuring creative excellence and brand consistency across all institutional communications, campaigns, and audience experiences.
- Foster a culture of innovation, collaboration, and high creative standards.
- Partner across the organization to translate strategic priorities into compelling creative work and storytelling.
- Lead digital strategy across web, CRM, email, social media, content, and emerging platforms.
- Champion innovation and a data-informed approach to audience engagement.
- Expand JALC’s reach and impact through digital experiences and technology-enabled engagement.
- Lead and develop a high-performing Marketing team.
- Foster a culture of collaboration, innovation, accountability, and service.
- Build capabilities and systems that enable Marketing to effectively support stakeholders across the organization.
Requirements
- Accomplished executive leader with a demonstrated record of success leading marketing, communications, brand, and audience development functions within a complex and mission-driven organization.
- Combine strategic vision with operational excellence and bring exceptional relationship-building skills, intellectual curiosity, creativity, sound judgment, and a commitment to organizational partnership.
- Significant senior leadership experience in marketing, communications, brand strategy, audience development, or related disciplines.
- A track record of driving institutional visibility, brand engagement, audience growth, and revenue outcomes.
- Sophisticated understanding of digital marketing, analytics, CRM strategies, and audience behavior.
- Genuine intellectual curiosity and active engagement with emerging technologies, including artificial intelligence — with the ability to evaluate, adopt, and apply new tools to advance marketing effectiveness and creative output.
- Exceptional communication and collaborative leadership skills with a proven ability to build, inspire, and unite high-performing teams and diverse stakeholders around a bold, shared vision.
- An exceptionally creative mind — someone who will bring genuine artistic originality, bold ideas, and high aesthetic standards to every aspect of the organization.
- An appreciation for JALC’s brand, mission, and cultural significance, and the ability to make it relevant and meaningful to every stakeholder in the broader community.
- A presence that garners the respect of senior colleagues, board members, artists, and external partners.
- Include a cover letter and salary requirements with your application.
Skills
- Brand strategy
- Creative
- Communications
- Digital marketing innovation
- Audience development
- Stakeholder engagement
- Marketing
- Brand strategy
- Audience development
- Public Relations
- External Communications
- Data analysis
- Research
- Audience insights
- Fundraising communications
- Content strategy
- Messaging
- Storytelling
- Digital strategy
- CRM
- Email marketing
- Social media
- Emerging platforms
- Artificial intelligence
Location
- New York, NY
Work Type
- Hybrid
- Full-time
Experience Level
- Senior leadership
Benefits
- Comprehensive health
- Retirement
- Access to JALC programming (live performances, Dizzy's Club, Swing University)
About the Company
- The mission of Jazz at Lincoln Center is to entertain, enrich and expand a global community for jazz through performance, education, and advocacy.
- We believe jazz is a metaphor for Democracy. Because jazz is improvisational, it celebrates personal freedom and encourages individual expression. Because jazz is swinging, it dedicates that freedom to finding and maintaining common ground with others. Because jazz is rooted in the blues, it inspires us to face adversity with persistent optimism.
- Jazz is one of America’s most profound and enduring cultural contributions, inseparable from the story of this country, its history, its struggles, its democratic ideals, and its continuing evolution. We are stewards of that legacy.
- The three pillars of our work—performance, education, and advocacy—are one mission expressed three ways, each reinforcing and requiring the other two. You cannot perform without honoring the history that gives the music meaning. You cannot educate without the conviction that what you are teaching deserves to outlast you. You cannot advocate without the lived experience of the art itself. We look for people who feel that wholeness in full, across all three pillars.
Equal Opportunity
- Jazz at Lincoln Center is an equal opportunity employer that affords equal opportunities to all applicants, employees, contractors, and other covered persons, and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Jazz at Lincoln Center is committed to creating an inclusive, open, and respectful culture that reflects and embraces diversity.