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About the Role
Crimson Education is seeking a Local Area Marketer to join the JP Sales & Marketing team in Tokyo, Japan. This role is responsible for marketing to Japanese families in Japan and overseas, focusing on content creation, event planning and execution, digital marketing, and campaign localization in collaboration with the global team. The ideal candidate will have strong writing and communication skills in both Japanese and English.
Responsibilities
- Ensure effective local offline and digital marketing through content creation, localization, and digital targeting.
- Generate marketing initiative ideas and manage them from planning to execution, creating high-quality leads for the Sales team.
- Plan and manage marketing events and initiatives for the Japanese market.
- Collaborate with team members to edit, proofread, and improve slides for webinars and events.
- Write copy in both Japanese and English, creating content for social media ads, EDMs, landing pages, print materials, and event descriptions.
- Work closely with the digital marketing team to optimize online content, landing pages, social media posts, ads, and EDMs to promote events and marketing initiatives in Japan.
- Monitor leads and conversions from various marketing channels including Events, Facebook, Content, Emails, PR, and SEO.
- Report monthly on marketing performance, analyzing and improving customer behavior and user experience.
- Collaborate with the global marketing team to deploy successful overseas initiatives and best practices tailored for the Japanese market.
Requirements
- Applicant must be eligible to work in Tokyo, Japan.
Skills
- Strong storytelling skills and the ability to connect emotionally with target prospects.
- Basic understanding of how paid digital advertising works on Google, Facebook, and other social media platforms.
- Experience crafting webinars, blog posts, multimedia content, and sales collateral.
- Fluency in both English and Japanese, with strong written and verbal communication skills and the ability to create high-quality marketing copy in both languages.
- Knowledge of Japan and local marketing channels and partnership organizations for pursuing higher education overseas.
- An understanding of the US/UK undergraduate application process.
- Ability to work flexible hours when necessary (occasional meetings with other markets/time zones).
- High learning agility and growth mindset.
- Creativity and drive.
- Self-driven and self-directed.
- Collaborative and communicative.
- Desire to upskill to a senior marketing manager, sales professional role and/or global position.
- Deep understanding of digital marketing and social media platforms (Bonus).
- Understanding of Canva, Marketo or other marketing integration software (Bonus).
- Event management experience (Bonus).
Location
- Tokyo, Japan
Work Type
- Full-Time
- In Person
Experience Level
- Not specified
Education Level
- Not specified
Benefits
- Flexible working environment
- Limitless development and exposure
- Internal promotions/role changes made up 33% of all recruitment last year
- Impressive fireside chats and workshops
- Radical Candour feedback approach
About the Company
- Crimson Education is the world’s leading college admissions consulting firm, with over 1,490 Ivy League offers and 2,410 offers to the US Top 15.
- We help ambitious students gain admission to the world’s top universities through expert-led guidance and proven, data-driven strategies.
- Crimson students are 7x more likely to get into the Ivy League than their peers.
- We were recently featured on the front page of the Wall Street Journal.
- Crimson is the only college admissions consultancy that brings together former Ivy League and Top 20 admissions officers, professors and PhD teaching fellows, past ISEF winners and judges, and capstone project mentors.
- We’re backed by leading VC firms, including Tiger Global, Heal Partners, IceHouse Ventures, and Movac, and recently closed a USD $40M Series D funding round at a USD $640M valuation.
- We now operate across 21 markets worldwide, including the US, Canada, UK, Singapore, Japan, Hong Kong, Australia, and New Zealand.
- Crimson Education was founded on the belief that all students should have access to global education.
- Our services are designed to accelerate each student’s trajectory towards the very best education and professional opportunities.
- Each student has a holistic, personalised Crimson team of mentors and teachers to prepare them well for university and beyond.
- We thrive not just on our students’ admission to their dream universities, but focus on and celebrate their development over time.
- Crimson Education provides a full suite of services powered by proprietary technology to facilitate our students in gaining admission into the best possible universities, including: A full-fledged Online High School (Crimson Global Academy); University Admissions Consulting; Boarding School Admissions Consulting; Extracurricular Activities and Leadership Coaching; Internship and Career Advising; Interview Training; and Personalised Mentoring for Individual Development.