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About the Role

HarperCollins Publishers is seeking a creative, fast-moving, and strategic Marketing & Publicity Manager to build and execute integrated marketing and publicity campaigns for US Trade titles.

Responsibilities

Conceive, develop, and execute integrated marketing and publicity campaigns for one to two titles per month.
Develop actionable plans quickly after title selection for Sales to share with accounts.
Find new angles for books past their original news hook for earned media opportunities.
Drive consumer and influencer activation through advertising, social content, newsletters, events, partnerships, and creative activations.
Communicate directly with authors and agents regarding plans and activations.
Manage campaign budgets, making cost-effective, high-impact choices.
Test different campaign approaches to identify effective strategies for moving titles.
Track and report campaign results, providing clear summaries for stakeholders.
Foster and maintain relationships with key influencers, media contacts, and partners.
Present campaign plans and results at sales and marketing meetings.

Requirements

College degree or equivalent work experience.
3-5 years of experience.
Hands-on experience in book publicity is required; experience across both disciplines is strongly preferred.
Experience with fiction and nonfiction campaigns; high-touch, innovative, or trend-driven campaign experience is a plus.
Proven ability to build campaigns on tight timelines and pivot quickly.
Strong media relationships and talent for pitching creative, non-traditional angles.
Working knowledge of paid advertising and social media marketing for books.
Excellent project management, organization, and presentation skills.
Comfort with sales data and campaign metrics, with the ability to translate numbers into a clear story.
Ability to work cross-functionally across imprints, divisions, and departments.
High level of professionalism, creativity, discretion, and attention to detail.
Proficiency in MS Office Suite required.
Content creation experience is a plus.
Resourceful self-starter who enjoys building something new and takes initiative to solve problems.
Cover letters are strongly preferred.

Skills

Marketing
Publicity
Campaign Management
Media Relations
Social Media Marketing
Paid Advertising
Project Management
Organization
Presentation
Data Analysis
Written Communication
Verbal Communication
Canva
Adobe Creative Suite
Content Creation

Location

Work Type

Full-time

Experience Level

3-5 years

Education Level

College degree or equivalent work experience

Salary/Compensations

$70,000-$80,000

Benefits

Comprehensive and highly competitive benefits package
Variety of physical health benefits
Retirement and savings benefits
Caregiving benefits
Emotional wellbeing benefits
Transportation benefits
Other benefits
Elective benefits

About the Company

HarperCollins Publishers is a company full of people who are passionate about books.

Equal Opportunity

HarperCollins Publishers is an equal opportunity employer.
HarperCollins Publishers is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process.