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About the Role

As a Senior Social Media Manager, you will be a hands-on, social-first creative fluent in culture and storytelling. You will blend strategy and vision, moving effortlessly from big ideas to quick-turn executions that demonstrate how our brand shows up in social and in culture. You will help define and grow Museum of Ice Cream’s social presence by planning and developing social content that aligns with our strategy, is culturally relevant, and engaging. This role involves owning and developing the social content calendar, shaping programming and creative direction for our social channels, and partnering with key stakeholders to ensure alignment.

Responsibilities

Translate overarching social strategy into platform-specific content plans, programming, and execution.
Own the editorial calendar, balancing evergreen storytelling, campaigns, and real-time cultural moments.
Identify emerging trends, cultural conversations, and timely opportunities to engage audiences.
Own and develop the social content calendar, creating a clear programming structure that aligns brand storytelling, cultural moments, and marketing priorities.
Develop original content franchises, recurring series, and creative concepts that support our social strategy.
Coordinate social content across creator partnerships, UGC, brand collaborations, and integrated marketing campaigns.
Create platform-specific strategies and optimize content across channels.
Concept and develop social-first creative ideas that strengthen Museum of Ice Cream’s brand voice and point of view.
Create compelling scripts, creative briefs, shot lists, captions, and hooks that translate our social strategy into platform-native content.
Produce content formats, including static graphics, carousels, memes, short and long-form videos, and recurring series.
Partner with designers, editors, and creators to bring concepts to life through compelling visual storytelling.
Take a hands-on approach to content creation, including independently capturing content and appearing on camera when needed.
Track performance against key social KPIs, identifying trends and opportunities to optimize existing content, inform future creative, and engage audiences.
Partner with the Director of Social to translate performance insights into content optimizations that strengthen engagement and brand affinity.
Test and optimize content formats, creative approaches, hooks, and CTAs based on performance insights.
Monitor social listening, audience sentiment to identify opportunities for engagement.
Manage day-to-day community management, ensuring consistency in brand voice, tone, and engagement.
Work closely with Growth, Lifecycle, Social, Partnerships and museum teams to understand the business objective, audience, channel and experience behind each assignment.

Requirements

6-8 years of experience creating social-first campaigns and content for a culturally relevant brand, media company, or creative agency.
A portfolio that shows strategic concepting and execution across platforms.
Proven ability to originate and lead creative ideas from insight to execution.
Deep understanding of internet culture, humor, and platform-specific behaviors.
Strong writing chops and a confident creative voice that feels human, not corporate.
Excellent cross-functional partnership skills and experience collaborating across brand, creative, growth, PR, partnerships, and operations teams.

Skills

Social Media Management
Content Strategy
Content Creation
Creative Direction
Editorial Planning
Community Management
Performance Tracking
Trend Identification
Cross-functional Collaboration

Location

New York City
Los Angeles

Work Type

Onsite

Experience Level

Senior

Salary/Compensations

$125,000 - $155,000 USD

Benefits

Annual bonus
Stock options
401k, with match
PTO and sick time
Medical, dental, vision
Classpass
Commuter discounts
Employee assistance program
Unlimited ice cream
Employee development opportunities
16 free museum tickets per year for friends and family, with free entry for self
50% off retail products
Ability to advance within the organization

About the Company

Museum of Ice Cream is an inclusive & immersive brand, designed to captivate your sweetest fantasy and sugar-filled daydreams online and IRL.
At Museum of Ice Cream, we invite you to believe in the magic of creativity, to remind you that inclusive spaces do exist, and to show you that childlike wonder is worth savoring.
In our world, ice cream is the agent of change and the vehicle to ignite the creative spirit that lives in all of us.
Fueled by the power of imagination, MOIC is a universe of possibilities with tons of room for you to explore.

Equal Opportunity

Museum of Ice Cream is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable federal, state, or local law.