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About the Role
This role serves as the San Francisco Travel liaison with the Arts community, aiming to understand their marketing needs and promote tourism opportunities. Additionally, it acts as the internal Arts marketing expert, defining strategy, priorities, and messaging for the city's Arts experiences to attract overnight visitors.
Responsibilities
- Meet regularly with key Arts community constituents to understand opportunities for marketing the city and driving visitors to Arts institutions.
- Coalesce the Arts community around key themes and events for marketing the city to overnight visitors.
- Define overall positioning and messaging for the San Francisco Arts experience.
- Develop themes, product, and event messages relevant to overnight visitors.
- Summarize findings into an annual Arts marketing plan, including positioning, key messages, themes, events, programs, KPIs, budget recommendations, and integration points with other departments.
- Participate as a member of the global marketing management team, attending content and budget meetings.
- Provide input on product details and updates to marketing communications and PR/media relations teams.
- Assist Arts partners in leveraging the tourism industry and San Francisco Travel's access through co-op marketing programs, trade shows, media events, FAM tours, and educational opportunities.
- Manage administrative responsibilities, including processing funding requests, budgeting, and invoice processing.
- Perform other related duties as assigned.
Requirements
- Bachelor's degree in PR, advertising, or marketing preferred.
- 8+ years of experience in marketing at a Manager or Director level, preferably with a focus on or understanding of the Arts.
- Highly organized with strong attention to detail.
- Discretion and ability to handle confidential information.
- Professional demeanor with strong interpersonal skills.
- Adaptable and able to manage multiple priorities simultaneously.
- Proactive problem-solver with a resourceful approach to challenges.
- Collaborative team player with the ability to work across departments.
- Demonstrated skills in project management and prioritization.
- Strategic planning experience.
- Creative thinker and problem solver with great energy and passion.
- Outstanding written and verbal communication skills.
- Ability to work independently with minimal oversight.
- Strong organizational and project management skills.
- Proficiency in Microsoft Office suite (Word, Excel, PowerPoint, Outlook).
- Proficiency with Asana, Box, and other business applications is a plus.
- Must be able to lift up to 30 pounds when supporting events or meeting set up.
Skills
- Project management
- Prioritization
- Strategic planning
- Creative thinking
- Problem solving
- Written communication
- Verbal communication
- Independent work
- Organizational skills
- Microsoft Office suite (Word, Excel, PowerPoint, Outlook)
- Asana
- Box
- Business applications
Location
- San Francisco
Work Type
- Onsite (minimum 4 days per week)
- Full-time
- Occasional evenings, weekends, and holidays
- Domestic and international travel may be required
Experience Level
- Director level
- 8+ years of marketing experience
Education Level
- Bachelor's degree preferred
Salary/Compensations
- $125,000-$155,000 base compensation annually
- Additional opportunity for annual incentive compensation based on performance and organizational result
About the Company
- San Francisco Travel is an organization focused on marketing the city as a destination for overnight visitors.