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About the Role
As Digital Marketing Manager, you will play a key role in growing and protecting BlueCosmo’s airtime subscriber base through effective digital marketing strategies. Balancing disciplined customer acquisition with long-term subscriber retention, you’ll independently manage initiatives that strengthen our recurring-revenue business. Working closely with internal stakeholders and creative partners, you’ll translate business objectives into measurable marketing outcomes, ensuring our digital channels deliver sustainable growth and a compelling customer experience.
Responsibilities
- Develop and optimize email and SMS lifecycle campaigns, including onboarding, renewal, and win-back programs, to reduce churn, improve re-activation, and increase subscriber lifetime value.
- Plan and manage e-commerce and Amazon campaigns, including hardware-with-service offers, to drive profitable subscriber growth.
- Define KPIs, work within assigned budgets, and own the cost of acquisition against return targets.
- Improve website and Amazon conversion through product listings, airtime plan pages, checkout flows, and A/B testing.
- Coordinate the website’s shift toward a service-first experience, working with designers and stakeholders to deliver improvements.
- Independently build, launch, and optimize campaigns on Google Ads and Amazon Ads.
- Use platform-native AI and automation to improve bidding, targeting, and budget efficiency, and explain performance through ROAS, CAC, and profitability.
- Direct paid media agencies and creative partners while retaining hands-on ownership of in-house execution.
- Use AI tools to streamline campaign development, content creation, reporting, and creative concepts.
- Identify automation opportunities that improve efficiency while maintaining quality and brand consistency.
- Use GA4, advertising analytics, and conversion tracking to monitor KPIs, evaluate performance, and recommend improvements based on reliable data.
- Independently manage marketing initiatives from briefing through launch and post-campaign review.
- Coordinate stakeholders, address risks proactively, and apply learnings to improve future results.
Requirements
- 5-7 years of hands-on digital marketing experience, ideally in e-commerce, direct-to-consumer, or subscription-based businesses, with demonstrated ownership of measurable marketing outcomes.
- Deep, hands-on expertise in Google Ads and Amazon Ads, including independent campaign execution, optimization, measurement, and practical use of their AI-powered features, is required.
- Experience with email and SMS automation, subscriber retention, and re-activation using Klaviyo, HubSpot, or similar platforms.
- Experience with Amazon Seller or Vendor Central, product listing optimization, landing pages, and A/B testing.
- Practical experience using tools such as ChatGPT, Claude, or AI-enabled marketing platforms to improve productivity and marketing execution.
- Strong organizational and communication skills, with the ability to independently manage initiatives, coordinate stakeholders, and resolve challenges.
- Sound brand and content judgment, with familiarity in SEO, Shopify, or other content management systems.
- Experience in outdoor/adventure, travel, maritime, or technology and hardware is an asset.
- Familiarity with Helium 10 or Pacvue is an asset.
Skills
- Google Ads
- Amazon Ads
- Email marketing
- SMS marketing
- Lifecycle marketing
- E-commerce
- Conversion optimization
- A/B testing
- AI tools
- Automation
- GA4
- Advertising analytics
- Conversion tracking
- SEO
- Shopify
- Content management systems
Location
- Hybrid
Work Type
- Hybrid
Experience Level
- 5-7 years
Salary/Compensations
- $85,000 - $100,000 CAD
Benefits
- Health, dental, and flexible spending accounts
- Vacation and sick days
- Professional development budget
About the Company
- At BlueCosmo, we keep people connected where cell coverage ends. From remote adventures to critical business operations, we provide satellite phones, messengers, and data solutions that help people stay connected when it matters most.
- As a Roadpost brand, we partner with leading satellite networks, including Iridium and Inmarsat, and offer trusted products like ZOLEO.
- Our business is built on lasting subscriber relationships, with recurring airtime services at the heart of what we do.
- We’re focused on growing that connection – bringing new customers on board, keeping existing subscribers engaged, and delivering reliable communication beyond the reach of cellular networks.
Equal Opportunity
- Inclusive by Nature. A values-driven workplace where diverse perspectives are celebrated.
- Our recruitment process may use artificial intelligence tools, alongside human review, to assist with the screening or assessment of candidates.
- We are committed to fostering an inclusive, accessible workplace.
- If you meet around 70% of the qualifications, we still encourage you to apply — we’d love to hear from you.
- We’re happy to provide reasonable accommodations throughout the recruitment process; if you require support, please let us know when you apply, and we’ll work with you to meet your needs.