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About the Role
As Growth Marketing Manager, you will be a driving force behind ZOLEO's growth, owning customer acquisition and revenue across DTC, marketplace, and B2B channels. This hands-on role involves building, testing, and scaling strategies using AI and emerging technologies, collaborating across marketing, e-commerce, and sales to shape customer reach and accelerate growth.
Responsibilities
- Drive Paid Acquisition by owning and optimizing campaigns across Google, Meta, and Amazon, developing scalable strategies for profitable customer growth.
- Build Scalable Marketing Processes by establishing campaign frameworks, performance benchmarks, and repeatable processes.
- Lead Creative Testing and Experimentation through structured programs across creative, audiences, and landing pages.
- Leverage AI and Automation by embedding AI-powered tools into marketing workflows.
- Own Measurement and Attribution by establishing KPI frameworks, reporting tools, and attribution practices.
- Optimize Channel and Partner Performance by managing budgets and using performance data to guide investment decisions.
- Accelerate B2B Demand Generation by partnering with sales to improve lead quality and nurture programs.
- Drive Cross-Functional Growth by collaborating with marketing, e-commerce, and sales to strengthen the customer journey and improve conversion rates.
Requirements
- 4-7 years of hands-on performance or growth marketing experience with demonstrated success scaling paid acquisition profitably.
- Experience integrating AI-powered tools and automation into marketing workflows.
- Strong experience managing Google, Meta, and Amazon campaigns.
- Proficiency in marketing attribution, CAC, ROAS, and MER.
- Strong creative judgment and experience running structured marketing tests.
- Proven experience driving consumer acquisition and e-commerce growth.
- Experience with creator partnerships, user-generated content (UGC), influencer-incentive programs, or launching emerging channels is an asset.
- Experience with platforms such as Google Analytics, Looker Studio, Hubspot, and e-commerce tools.
- Strong communication and stakeholder management skills.
- Experience marketing outdoor, safety, or technical products is an asset.
Skills
- Performance Marketing
- Growth Marketing
- Paid Acquisition
- AI and Automation
- Google Ads
- Meta Ads
- Amazon Ads
- Marketing Attribution
- CAC
- ROAS
- MER
- Creative Testing
- Experimentation
- DTC Marketing
- B2C Marketing
- E-commerce Growth
- Creator Marketing
- UGC
- Influencer Marketing
- Google Analytics
- Looker Studio
- Hubspot
- Stakeholder Management
Location
- Remote
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- 4-7 years
Salary/Compensations
- $90,000 - $110,000 CAD base salary
Benefits
- Health, dental, and flexible spending accounts
- Vacation and sick days
- Professional development budget
About the Company
- Roadpost has years of experience building trust with people needing connectivity in remote places, leading to ZOLEO, a global messaging platform powered by the Iridium satellite network.
- ZOLEO is evolving into a safety and preparedness platform combining intelligent monitoring, automation, and real-time visibility.
- The company is building its next chapter and seeking individuals to join them in this growth phase.
Equal Opportunity
- Our recruitment process may use artificial intelligence tools, alongside human review, to assist with the screening or assessment of candidates.
- We are currently hiring for this role and welcome candidates from all backgrounds and experiences.
- We are committed to fostering an inclusive, accessible workplace.
- If you meet around 70% of the qualifications, we still encourage you to apply.
- We’re happy to provide reasonable accommodations throughout the recruitment process.