Marketing Strategy, Planning, and Operations Manager, Reality Labs at Meta | CA, US | Rezi

Marketing Strategy, Planning, and Operations Manager, Reality Labs at Meta

Marketing Strategy, Planning, and Operations Manager, Reality Labs

Meta · CA, US

3 days ago

Marketing Strategy, Planning, and Operations Manager, Reality Labs

Meta · CA, US

3 days ago
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About the Role

Meta's Reality Labs seeks a Strategy, Planning & Operations Manager to build the infrastructure, processes, and capabilities that allow the marketing organization to scale. This role leads the connective tissue between strategy, cross-functional alignment, and execution, ensuring rigorous prioritization, program tracking, and informed decision-making. You will operate at the intersection of strategic planning, operational excellence, and AI-enabled ways of working, bringing structure to complexity, driving alignment across senior stakeholders, and continuously improving processes and outcomes.

Responsibilities

  • Lead integrated marketing planning processes for Reality Labs products, aligning marketing strategy to product roadmaps and business objectives.
  • Develop and maintain operational frameworks, workflows, and governance structures for efficient campaign execution.
  • Define and track key performance indicators for marketing investments, synthesizing data to inform strategic tradeoffs.
  • Partner with finance and marketing leadership to manage budget allocation and forecasting.
  • Identify gaps in planning processes and implement scalable solutions to improve cross-functional coordination.
  • Build and deliver executive-level communications, including strategy briefings and performance reviews.
  • Drive alignment across marketing sub-teams and cross-functional stakeholders through goal-setting and prioritization.
  • Leverage AI-integrated workflows to accelerate planning, reporting, and operational processes.
  • Proactively identify strategic risks and opportunities within the marketing operating model and develop mitigation plans.
  • Serve as a subject matter expert on marketing operations, advising on best practices for planning, prioritization, and performance measurement.

Requirements

  • 8+ years of experience in marketing strategy, planning, operations, or related fields.
  • Experience leading cross-functional initiatives and influencing senior stakeholders without direct authority.
  • Experience with strategic planning processes, including annual planning, goal-setting, and resource allocation.
  • Experience synthesizing complex data into actionable insights and executive-level recommendations.
  • Experience prioritizing competing workstreams based on impact, deadlines, and stakeholder needs.
  • Experience with budget management and financial planning within a marketing organization.

Skills

  • AI skill development (e.g., prompt/context engineering, agent orchestration)
  • Go-to-market (GTM) planning and execution
  • Marketing performance measurement and analytics frameworks
  • Integrating AI tools to optimize workflows
  • Responsible, ethical AI practices (e.g., risk assessment, bias mitigation)
  • Building and presenting to executive and C-suite audiences
  • Driving AI adoption and workflow transformation

Location

  • Remote

Work Type

  • Full-time

Experience Level

  • 8+ years

Salary/Compensations

  • $124,000/year to $178,000/year

Benefits

  • bonus
  • equity

About the Company

  • Meta's Reality Labs, home to our Wearables, Virtual Reality, and Horizon businesses, is one of the most dynamic, fast-paced organizations at Meta.