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About the Role
This position requires a highly motivated individual to assist in the day-to-day execution of client accounts, focusing on activating digital strategic plan development and all aspects of implementation.
Responsibilities
- Assist with planning and implementation for client accounts across digital and print for clients in the Technology and Financial sectors.
- Play a leading role in all aspects of campaign management, including vendor liaison and reporting.
- Provide training and support for Assistant Planners in billing, reporting, trafficking, analytics, and research.
- Assist in the presentation of data, insights, and media to clients.
- Demonstrate intimate knowledge of consumer habits & touchpoints (e.g., magazine, digital mobile, social, video).
- Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value.
- Manage vendor billing, including insertion orders, monthly billing reports, discrepancy resolution, and reconciliations.
- Manage Social/LinkedIn campaigns targeting financial advisors and institutional investors, including analysis, content performance optimization, and client recommendations.
- Assist supervisor in negotiation of buys, makegoods, positioning, and value-add negotiations.
- Draw actionable insights from syndicated data (e.g., competitive, consumer data from Nielsen, Comscore, Strategy, TNS, adrelevance, Quantcast).
- Build relationships with vendors to analyze the value and applicability of media vehicles for client media plans.
- Create dynamic presentations that effectively communicate to clients.
- Maintain knowledge of all ad serving platforms (e.g., Medialets, Vindico, DFA).
- Prepare and deliver buying and/or digital trafficking specifications and guidelines.
- Conquer Magazine Positioning Reports.
- Continuously search for opportunities to maintain a positive outlook and share the positive side of every situation.
Requirements
- B.A. or B.S. in Marketing, Advertising, or related field.
- 2+ years of digital media buying/planning experience.
- Experience planning digital campaigns for products in both the B2C and B2B space.
- Ability to confidently present campaign strategies to clients both on the phone and in-person.
- Excellent verbal and written communication skills.
- Strong interpersonal skills.
- Detail-oriented with strong follow-through skills.
- Strong analytical, research, and quantitative skills.
- Hard-working, resourceful, and able to thrive in a fast-paced environment.
- Advanced Excel and PowerPoint skills, including formulas, v-lookup, conditional formats, and pivot tables.
- Possess or develop a strong understanding of the technology marketplace, including key publishers, products, and trends.
- Experience with Prisma and DCM preferred.
- Experience with research tools such as Nielsen and Comscore preferred.
Skills
- Digital media planning
- Digital media buying
- Campaign management
- Vendor liaison
- Reporting
- Client presentations
- Consumer insights
- Media opportunity assessment
- Vendor billing
- Social media campaign management
- LinkedIn campaign management
- Data analysis
- Media negotiation
- Syndicated data analysis
- Ad serving platforms
- Trafficking
- Excel
- PowerPoint
Experience Level
- 2+ years of digital media buying/planning experience
Education Level
- B.A. or B.S. in Marketing, Advertising or related field
Salary/Compensations
- USD $60,800.00 - USD $93,600.00/Annually
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
About the Company
- PubW is a tailored business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs.
- Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients.
- PubW’s mission is to help Walmart navigate a period of intense change, continually keeping them “one more step ahead”.
- This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry.
- Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth.
- Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.
- It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.
- We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
- Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
Equal Opportunity
- All your information will be kept confidential according to EEO guidelines.
- Veterans Encouraged to Apply.