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About the Role

As the Digital and AI Communications Manager at EDF, you will shape how key audiences discover, understand, and engage with the business. You will combine digital expertise, strategic leadership, and practical AI application to strengthen EDF's corporate communications and reputation across its customers, nuclear, renewables, and careers businesses. Your role will ensure digital channels, content, and campaigns are effective, discoverable, and aligned with EDF's communications priorities, adapting to changing audience behaviors and creating smarter ways to deliver impactful communications.

Responsibilities

Act as a trusted advisor to business leaders and communications teams, strengthening digital channels, content discoverability, and audience engagement.
Shape and deliver digital communications strategies and corporate campaigns.
Lead Search Engine Optimisation (SEO), accessibility, and AI discoverability improvements across corporate digital platforms and websites.
Own and coordinate content on EDF's companywide webpages, including homepage management.
Oversee paid and organic digital campaigns across social media and web.
Analyze channel performance and provide actionable insights.
Line manage the Digital Corporate Communications Lead and support integrated campaign delivery.
Provide training and guidance on digital best practice, AI tools, and content optimization.
Coordinate digital governance activities and meetings.
Innovate with emerging technologies and AI-enabled approaches.
Conduct regular competitor benchmarking and identify improvement opportunities.
Deliver complex digital initiatives, including website audits, enhancements, and migrations.

Requirements

Proven experience in digital communications with a strong track record of managing corporate digital channels and content.
Strong understanding of SEO, digital analytics, and emerging AI search behaviors, including the impact of LLMs on content discoverability.
Experience using content management systems (e.g., Drupal, WordPress, Sanity).
Experience with analytics platforms (e.g., Google Analytics, Google Trends, Looker Studio, Search Console).
Experience managing and optimizing paid digital and social campaigns across LinkedIn, YouTube, Meta, programmatic, and display.
Demonstrable ability to translate digital trends, including AI developments, into practical recommendations and plans.
Excellent communication, copywriting, and stakeholder management skills.
Strong project management skills with experience delivering complex digital projects such as website migrations.
Ability to work collaboratively across teams and influence at all levels.
High attention to detail, with the judgment to manage brand, regulatory, and reputational considerations.

Skills

Digital Communications
AI
SEO
Digital Analytics
Content Management Systems
Paid Digital Campaigns
Social Media Marketing
Stakeholder Management
Project Management
Copywriting

Location

London
Hove

Work Type

Hybrid Working

Experience Level

Digital communications professional with strategic thinking, stakeholder influence, and hands-on delivery experience.

Salary/Compensations

£60,000

Benefits

Market-leading pension scheme
Flexible benefits

About the Company

EDF is helping deliver An Electric Britain and leading the transition to a low-carbon future.
We strive to create an inclusive and supportive workplace where people can thrive, develop and be themselves.
We are one of the UK's leading energy companies.