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About the Role
Shape how millions of customers experience wirkaufendeinauto.de and Autohero across Europe by translating brand strategy into bold advertising ideas and the right words for every customer touchpoint.
Responsibilities
- Develop big creative ideas by translating brand strategy and customer insights into high-impact advertising concepts.
- Write campaigns that move people by owning concepts, scripts, and storyboards for large-scale TVC and OLV campaigns.
- Shape the entire customer journey by writing for every touchpoint, from TV and social to website and CRM.
- Define how brands sound by translating brand strategy into clear copy frameworks, messaging playbooks, and tone-of-voice guidelines.
- Put AI to work by driving the development and rollout of custom AI copy tools and workflows.
- Raise the bar for creative operations by prioritizing projects, improving workflows, and increasing the team’s creative impact and speed.
Requirements
- Have a strong creative track record with 5+ years of experience in creative concept development, copywriting, and screenwriting for consumer-facing brands or creative agencies.
- Turn strategy into compelling words by translating brand positioning and customer insights into clear concepts, messaging frameworks, playbooks, and tone-of-voice guidelines.
- Be hands-on across formats, writing confidently for TVC scripts, social ads, landing pages, or CRM journeys.
- Combine creative ambition with operational excellence by making decisions, prioritizing projects, and improving processes.
- Inspire and challenge others by communicating ideas clearly, collaborating with art directors, and managing stakeholders.
- Embrace AI as part of the creative process by being motivated to build and scale tools and workflows.
- Write at native level in English; German or another European language is a plus.
Skills
- Creative concept development
- Copywriting
- Screenwriting
- Brand strategy translation
- Messaging frameworks
- Tone-of-voice guidelines
- AI tool development
- Creative operations
- Stakeholder management
Location
- Berlin
Work Type
- Full-time
Experience Level
- Senior
- 5+ years of experience
Benefits
- Direct exposure to our Director Brand Marketing
- High ownership, high impact
- Work in a fast-moving, international environment
- Dedicated education budget for courses, conferences and professional development
- Flexible working hours
- 30 days of vacation
- Modern office in the heart of Berlin-Kreuzberg
- Employee discounts across brands
- Special offers on used cars
About the Company
- AUTO1 Group is Europe’s leading digital automotive platform.
- We are transforming the way people buy and sell cars through wirkaufendeinauto.de, AUTO1.com and Autohero.
- Our ambition in Brand Marketing is to build distinctive brands, create advertising that moves people and turn creative ideas into business impact.
- We value people who can translate strategy into compelling creative work, challenge conventions and take ownership.
- We live an open culture, believe in direct communication, and value diversity.
Equal Opportunity
- We welcome every applicant regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.