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About the Role
A Regional Product Manager (RPM) connects global product strategy to execution in a specific market. The RPM adapts the global roadmap to local customers, regulations, and buying patterns, owning commercial success in their designated market. This role focuses on owning one industry or customer segment in the Americas, positioning, selling, and improving ServiceNow's AI products within that market.
Responsibilities
- Translate the global AI product roadmap into a plan for your industry or segment.
- Tailor use cases, solution packages, and messaging to customer needs.
- Account for industry regulations and compliance requirements.
- Track AI adoption trends and adjust priorities.
- Partner with sales, marketing, and channel partners for product launches.
- Run discovery on priority deals and shape buying criteria.
- Build discovery guides, use case catalogs, demo stories, and value stories.
- Ensure AI use cases go live post-win, managing success criteria and adoption metrics.
- Own the commercial strategy, including product mix, packaging, and deal structure.
- Set and own quarterly targets for deals in motion, AI attach, and discovery.
- Collaborate with pricing teams on packaging and discount guidance.
- Act as the technical and commercial expert in the field.
- Gather customer feedback and translate needs into solution requirements.
- Test emerging AI ideas with customers and bring promising ones to product teams.
- Represent ServiceNow with customer executives, at industry events, and in customer advisory sessions.
- Monitor competitors selling AI into the market.
- Analyze win/loss data to identify deal patterns.
- Equip sales teams with positioning and responses to competitor claims.
Requirements
- Design and run launch plans suited to market buying behaviors, including partners, procurement, and executives.
- Set packaging and discount guidance and judge the impact of deal structure on margin.
- Translate regulatory and compliance requirements into specific solution changes.
- Align product teams and field sellers on priorities without direct authority.
- Understand how business and IT leaders in the market make decisions and adjust communication accordingly.
- Manage expectations with senior leaders while supporting account teams on customer deals.
- Use sales data, win/loss results, and market share trends for focus decisions.
- Handle complex objections and train sellers with knowledge of enterprise AI and platform technology.
- Translate large volumes of customer feedback into a short, ranked list of requirements for product teams.
Skills
- Commercial acumen
- Cross-cultural leadership
- Technical credibility
- Strategic thinking
- Ground-level execution
- Enterprise AI
- Platform technology
Location
- AMS - North America and Canada
Work Type
- Flexible
- Remote
Experience Level
- 10+ years in product management, solution consulting, or go-to-market strategy in enterprise software
- Domain depth in at least one industry or customer segment
- Track record of influencing enterprise deals
- Experience taking AI or automation use cases from concept to production
Salary/Compensations
- $221,200 - $387,100
Benefits
- Equity (when applicable)
- Variable/incentive compensation
- Health plans
- Flexible spending accounts
- 401(k) Plan with company match
- ESPP
- Matching donations
- Flexible time away plan
- Family leave programs
About the Company
- ServiceNow is the AI control tower for business reinvention, bringing together AI, data, and workflows to help businesses work smarter, faster, and better.
- Building an AI-native culture where technology and talent are unstoppable together.
- Committed to putting AI to work for people.
Equal Opportunity
- ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law.
- All qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.