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About the Role
As our Social Media Manager, you will shape how our brands connect with audiences across Instagram, TikTok, and YouTube. You will build content calendars, capture moments, and create visually captivating posts and videos, owning content creation from start to finish for 1 Hotels, Baccarat Hotels, and Treehouse Hotels. This role requires a strong understanding of social media trends, visual storytelling, and expertise in TikTok content strategy.
Responsibilities
- Develop and manage comprehensive social media content calendars aligned with marketing objectives, brand values, and campaigns.
- Oversee and execute all aspects of content creation, including photography, videography, and video editing.
- Plan, shoot, and edit video content for Instagram Reels, TikTok, and other short-form platforms.
- Monitor content across all channels (Instagram, Facebook, TikTok, and YouTube) for cohesive brand messaging.
- Analyze social media metrics to track performance, identify trends, and optimize strategies.
- Collaborate with Brand Marketing, Influencer, and Food & Beverage Marketing teams on campaigns and partnerships.
- Stay current with social media trends, algorithm changes, and new tools to evolve content strategy.
Requirements
- Bachelor’s Degree in Marketing, Communications, or a related field, or equivalent experience.
- 2-5 years of experience in social media management, content creation, or digital marketing, with a focus on video content.
- Expertise in content capture, photography, and videography.
- Experience in video production and editing apps like CapCut.
- Strong visual storytelling skills and understanding of social platform resonance.
- Experience using social media scheduling tools (e.g., Later, Sprout Social).
- Proficiency in tracking and interpreting social media analytics.
- Ability to translate brand goals into compelling digital experiences.
- Highly organized and detail-oriented with the ability to manage multiple projects.
- Excellent written and verbal communication skills with adaptable tone.
- Proactive leader and collaborative team player.
- Willing to travel occasionally as needed.
- Must submit a portfolio and/or social media account(s) showcasing shot and edited content.
Skills
- Social Media Management
- Content Creation
- Photography
- Videography
- Video Editing
- TikTok Strategy
- Content Strategy
- Performance Analysis
- Cross-Functional Collaboration
- Trendspotting
- Visual Storytelling
- CapCut
- Later
- Sprout Social
Location
- Remote
Work Type
- Full-time
Experience Level
- 2-5 years
Education Level
- Bachelor's Degree
About the Company
- Starwood Hotels is a mission-driven luxury hotel brand management company.
- Founded in 2006 by Barry Sternlicht, it is an affiliate of global private investment firm Starwood Capital Group.
- The company's purpose guides its impact on team members, guest experiences, community building, and planet care.
Equal Opportunity
- Starwood Hotels is an Equal Opportunity Employer.
- Believes in a diverse, sustainable workforce with an empowered, inclusive culture.
- Committed to non-discrimination on any protected basis covered under applicable law.
- Offers accommodations for individuals with special needs.