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About the Role
As the Senior Product Manager, Demand Growth, you will own two critical pods within the Demand cluster: Acquisition Pod (driving user discovery across SEO, AI discovery, paid marketing, and partnerships) and Conversion Pod (optimizing the end-to-end booking funnel to maximize conversion, revenue, and user intent capture). Your mission is to grow demand efficiently by improving both traffic quality and conversion performance, translating Bounce’s growth strategy into data-driven product bets.
Responsibilities
- Own demand from user discovery to payment.
- Develop top-of-funnel strategy to build and scale new channels.
- Optimize conversion rates by identifying and resolving user friction.
- Collaborate with teams across paid, SEO, organic, and CRM acquisition channels.
- Leverage AI heavily in daily tasks.
- Run and prioritize experiments, analyze results, and iterate quickly.
- Build and scale new acquisition channels within the first year.
- Lift relative booking conversion rate by 15% in the first year.
- Pull and analyze data using AI tools independently.
- Report to the Product leader and work closely with the Growth leader.
Requirements
- Background in B2C Growth, preferably demand-side marketplace, online dating, social consumer apps, or similar.
- AI-native with experience using LLMs and AI in a professional setting.
- Proven track record of building compounding growth systems with demonstrable post-launch delivery.
- Preference for hands-on individual contributor roles.
- Proficiency in data analysis and experimentation, including metric selection, funnel diagnosis, bet sizing, and combining quantitative and qualitative insights.
- Comfortable owning full-funnel metrics from traffic and activation to conversion and GMV.
- Systems thinking ability to connect acquisition, conversion, and retention.
- Pragmatic and outcome-driven approach.
- Ability to operate autonomously while collaborating deeply across functions.
Skills
- Demand Growth
- Acquisition Strategy
- Conversion Rate Optimization (CRO)
- SEO
- AI Discovery
- Paid Marketing
- Partnerships
- Data Analysis
- Experimentation
- A/B Testing
- User Behavior Analysis
- Product Strategy
- Growth Hacking
- Marketplace Dynamics
- LLMs
- Full-funnel Metrics
- Systems Thinking
- Collaboration
Location
- Lisbon
- San Francisco
- Tokyo
Work Type
- Full-time
Experience Level
- Senior
- Individual Contributor
About the Company
- Bounce aims to make people's journeys lighter by providing luggage storage, delivery, and locker services.
- Operates the largest luggage storage network globally with 35,000+ locations in 100+ countries.
- A small, nimble team across Lisbon, San Francisco, and Tokyo that moves fast and tests ideas early.
- Named the fastest-growing travel company in the US on the 2024 Inc 5000.
- Backed by leading Silicon Valley investors including a16z, General Catalyst, and 359 Capital.