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About the Role
WPP Media is seeking an experienced media professional to manage direct activation and investment for major client accounts, orchestrating multi-million-dollar buys across TV, Radio, and Digital Direct. This role involves driving holistic investment strategies, leading negotiations, ensuring operational excellence, and mentoring a team.
Responsibilities
- Oversee and drive the development of comprehensive media investment recommendations across Linear/Connected TV, Broadcast, Radio and Digital Direct.
- Cultivate and manage relationships with major Canadian broadcast networks, audio vendors, and direct digital publishers.
- Build actionable POVs on Canadian media trends, audience shifts, regulatory updates, and emerging direct activation platforms.
- Direct, develop, and mentor junior team members, managing bandwidth, delegating responsibilities, and fostering career development.
- Oversee campaign workflows from buy creation and traffic instructions through to billing reconciliation, ensuring zero-error execution.
- Own the end-to-end financial integrity of client accounts, leading reconciliations and resolving billing disputes.
- Partner closely with MMD, Ad Operations, and Client Leadership teams to build seamless workflows.
- Direct the application of audience measurement platforms to analyze reach/frequency, competitive intelligence, and market consumption shifts.
- Oversee rigorous pre-buy validations and lead comprehensive Post-Campaign Analyses (PCAs).
- Translate campaign data into actionable strategic recommendations for client presentations.
- Identify and implement process improvements, standardization, and automation across the activation team.
Requirements
- 4+ years of progressive media buying or investment experience within an advertising agency.
- Dedicated leadership across TV, Radio, and Direct Digital media.
- Proven track record of managing, mentoring, or directly guiding associates.
- Advanced, hands-on command of Mediaocean (Prisma/BCC) for campaign set-up, buy entry/optimization and financial stewardship.
- Working knowledge and analytical fluency with Canadian media tools, including NLogic (Lens, InfoSys), Numeris data, Vividata, and media research or AI platforms.
- Proven background negotiating large-scale broadcast and direct digital packages with Canadian media sales houses.
- Poised, articulate verbal and written communication skills with comfort presenting complex investment strategies to client stakeholders.
- Strong business judgment, organizational rigor, and the ability to prioritize and pivot under tight deadlines in a fast-paced agency environment.
Skills
- Media Buying
- Media Investment
- Direct Activation
- TV
- Radio
- Digital Direct
- Negotiation
- Team Leadership
- Mentorship
- Mediaocean (Prisma/BCC)
- NLogic
- Numeris
- Vividata
- Client Presentations
- Process Optimization
- AI
Location
- Toronto
Work Type
- Full-time
Experience Level
- Manager
- 4+ years
Salary/Compensations
- $65,000—$115,000 CAD
Benefits
- Competitive compensation packages and performance-driven incentives.
- Comprehensive health, dental, and vision benefits.
- Group retirement savings plans.
- Significant paid time off (vacation, personal days, and agency-wide mental health awareness days).
- Ongoing learning and leadership development programs.
- Active Employee Resource Groups (ERGs), social committees, and regular team showcases.
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
- Clients see exactly where, how, and why their media investment is working through WPP Open and Open Intelligence.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We are committed to fostering a culture of respect where everyone feels they belong and has equal opportunities to thrive.