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About the Role
As the Digital and AI Communications Manager at EDF, you will shape how key audiences discover, understand, and engage with the business. You will combine digital expertise, strategic leadership, and practical AI application to strengthen EDF's corporate communications and reputation across its customers, nuclear, renewables, and careers businesses. Your role will ensure digital channels, content, and campaigns are effective, discoverable, and aligned with EDF's communications priorities, while creating smarter ways to deliver impactful communications.
Responsibilities
- Act as a trusted advisor to business leaders and communications teams, strengthening digital channels, content discoverability, and audience engagement.
- Shape and deliver digital communications strategies and corporate campaigns in collaboration with the Head of Content, Digital and Brand Identity.
- Lead Search Engine Optimisation (SEO), accessibility, and AI discoverability improvements across corporate digital platforms and websites.
- Own and coordinate content on EDF's companywide webpages, including homepage management.
- Oversee paid and organic digital campaigns across social media and web.
- Analyze channel performance and provide actionable insights to improve reach and engagement.
- Line manage the Digital Corporate Communications Lead and support integrated campaign delivery.
- Provide training and guidance on digital best practice, AI tools, and content optimization.
- Coordinate digital governance activities and meetings to drive consistency across the business.
- Innovate with emerging technologies and AI-enabled approaches to improve efficiency and performance.
- Conduct regular competitor benchmarking and identify opportunities for continuous improvement.
- Deliver complex digital initiatives, including website audits, enhancements, and migrations.
Requirements
- Proven experience in digital communications with a strong track record of managing corporate digital channels and content.
- Strong understanding of SEO, digital analytics, and emerging AI search behaviors, including the impact of LLMs on content discoverability.
- Experience using content management systems (e.g., Drupal, WordPress, Sanity) and analytics platforms (e.g., Google Analytics, Google Trends, Looker Studio, Search Console).
- Experience managing and optimizing paid digital and social campaigns across LinkedIn, YouTube, Meta, programmatic, and display.
- Demonstrable ability to translate digital trends, including AI developments, into practical recommendations and plans.
- Excellent communication, copywriting, and stakeholder management skills.
- Strong project management skills with experience delivering complex digital projects such as website migrations.
- Ability to work collaboratively across teams and influence at all levels.
- High attention to detail, with the judgment to manage brand, regulatory, and reputational considerations in a corporate communications environment.
- Knowledge of the UK energy sector or experience working in a complex, regulated industry (Desirable).
- Experience with AI-powered content creation and optimization tools (Desirable).
- Understanding of brand governance and visual identity in a corporate context (Desirable).
- Familiarity with legal and regulatory requirements for digital content, for example ASA guidelines (Desirable).
Skills
- Digital Communications
- AI
- Strategic Leadership
- Search Engine Optimisation (SEO)
- Accessibility
- Content Management Systems (Drupal, WordPress, Sanity)
- Analytics Platforms (Google Analytics, Google Trends, Looker Studio, Search Console)
- Paid Digital Campaigns
- Social Media Campaigns
- Copywriting
- Stakeholder Management
- Project Management
- Competitor Benchmarking
- Website Audits
- Website Enhancements
- Website Migrations
- AI-powered content creation and optimisation tools
Location
- Portland Rd BN3 5SU
Work Type
- Hybrid Working
- Permanent
Experience Level
- Digital communications professional
Salary/Compensations
- £60,000
Benefits
- Market-leading pension scheme
- Flexible benefits
- Rewarding career opportunities
About the Company
- EDF is helping deliver An Electric Britain and leading the transition to a low-carbon future.
- We strive to create an inclusive and supportive workplace where people can thrive, develop and be themselves.
- We are one of the UK's leading energy companies.
Equal Opportunity
- At EDF, everyone’s welcome.