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About the Role
The Digital Director is a leadership role within Marketing Partnerships, responsible for planning and delivering the digital elements of brand partnerships, from shaping ideas to campaign delivery. This role requires a detailed knowledge of digital marketing and social-led content, with proven experience in delivering complex multi-channel campaigns.
Responsibilities
- Develop commercially compelling, insight-led digital programmes for brand partners.
- Translate client objectives into effective digital solutions using Live Nation’s digital tools.
- Identify and champion digital upsell opportunities across partnerships.
- Contribute to and present persuasive proposals that are commercially viable and deliverable.
- Own the day-to-day delivery of complex multi-channel digital programmes.
- Ensure campaigns are delivered on time, on budget, and to a high standard.
- Coordinate internal stakeholders, the media team, and production agencies.
- Proactively identify and resolve delivery risks.
- Challenge and approve on-site content capture plans.
- Use performance data and reporting to optimise activity and demonstrate value.
- Lead, mentor, and develop direct reports.
- Brief and manage production agencies on creative direction, production, and delivery.
- Build trusted relationships with senior clients and stakeholders.
- Help produce high-quality case studies, sales materials, and digital team assets.
- Contribute to the ongoing development of the Digital Toolkit.
Requirements
- Worked in digital within a commercial setting (preferably partnership experience).
- Solid experience of digital media, content, and reporting.
- Excellent understanding of targeting consumer groups across owned and bought media.
- Expert in creating digital marketing programmes in response to client briefs.
- Experienced in media planning, and in briefing and managing production agencies.
- Confident line manager, who enjoys leading a delivery team and working closely with a Head of Digital Marketing.
- A collaborative team player who builds strong relationships across internal teams, clients, and production agency partners.
- Brings a confident, credible, and composed presence to meetings, pitches, and senior stakeholder discussions.
- Brings a commercial, upsell-minded approach to every client conversation.
- Leads with calm and sound judgment in a fast-moving environment.
- Takes ownership, proactively resolves challenges, and shares for collective learning.
- Supports, mentors, and develops colleagues, fostering an inclusive and high-performing team culture.
Skills
- Digital marketing
- Social-led content
- Multi-channel campaign delivery
- Digital media
- Content creation
- Reporting
- Consumer targeting
- Media planning
- Agency management
- Line management
- Stakeholder management
- Client relationship management
Location
- Farringdon, London
Work Type
- Full time
- Permanent
Experience Level
- Director
Benefits
- Tickets to shows and festivals
- Unlimited annual leave
- Arcade games in the basement games room
- Onsite gym equipment
- Fitness and meditation classes
- Fully stocked complimentary coffee bar with barista
- Heavily subsidised lunch options
- Regular staff events
About the Company
- Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship.
- Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide.
- Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries.
- These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year.
Equal Opportunity
- We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion.
- You will be working in an inclusive environment and be encouraged to bring your whole self to work.
- We will do all that we can to help you successfully balance your work and homelife.
- As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
- It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.