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About the Role

The Senior Marketing Manager is responsible for developing and leading market activation strategies that translate business priorities into integrated commercial marketing plans to drive sustainable growth, customer engagement, and profitable market performance. This role serves as a strategic marketing partner to business leaders, ensuring activation strategies align with business objectives and leverage enterprise marketing capabilities for maximum effectiveness and ROI. The role provides leadership across trade marketing and market activation teams, establishing governance, operating rhythms, and execution standards for consistent delivery of business priorities through cross-functional collaboration, disciplined resource management, and continuous performance optimization.

Responsibilities

Develop and execute the market activation strategy aligned with business objectives, commercial priorities, and long-term growth plans.
Partner with regional General Manager, Finance and commercial leader to develop business plan and building blocks in-line with strategic corporate goals and align with the Marketing plans.
Translate enterprise and regional strategies into integrated activation roadmaps that drive demand generation, customer engagement, and profitable growth.
Establish activation priorities, investment strategies, and governance frameworks that maximize business impact.
Serve as the strategic marketing advisor to commercial leadership, aligning marketing priorities with business objectives and market opportunities.
Ensure marketing investment decisions support revenue growth, customer acquisition, market share expansion, and commercial performance.
Influence business planning by providing market activation expertise and performance insights.
Lead the development and execution of trade marketing, customer activation, channel marketing, and promotional strategies across multiple markets.
Partner with Other Marketing functions and enterprise Centers of Excellence to ensure brand, product, digital, communications, and customer initiatives are effectively translated into market-ready activation programs.
Drive consistency in activation standards while enabling flexibility to address local market opportunities.
Lead and develop high-performing market activation teams through clear strategic direction, coaching, and accountability.
Foster collaboration across commercial, marketing, and functional teams to strengthen organizational capability and execution excellence.
Establish governance, decision rights, and operating disciplines that enable scalable and efficient delivery.
Own activation planning, investment governance, and performance measurement to ensure effective allocation of marketing resources.
Monitor business performance, campaign effectiveness, and return on marketing investment, using data and insights to optimize future strategies.
Identify risks, recommend strategic adjustments, and drive continuous improvement across activation programs.

Requirements

Extensive experience leading trade marketing, commercial marketing, customer activation, or market development strategies within complex, multi-market organizations.
Demonstrated success partnering with senior commercial leadership to translate business strategy into measurable commercial outcomes.
Experience leading geographically dispersed teams and influencing cross-functional stakeholders in a matrixed environment.
Proven experience managing significant marketing investments and delivering measurable business results.

Skills

Strong strategic marketing and commercial business acumen.
Expertise in trade marketing, customer activation, channel development, and integrated marketing planning.
Ability to influence senior leaders and align diverse stakeholders around common business priorities.
Strong financial, analytical, and performance management capabilities.
Excellent leadership, communication, and organizational change management skills.
Ability to balance enterprise standards with evolving market needs.
Strategic Mindset – Entrepreneurial attitude that Anticipates future market trends and business needs, translating strategy into actionable plans that deliver sustainable competitive advantage.
Business Partnership - Builds trusted relationships across the organization, influencing decisions and aligning marketing investments with commercial priorities.
Enterprise Leadership - Leads across organizational boundaries, fostering collaboration and driving alignment toward shared business objectives.
Results Orientation - Establishes ambitious goals, monitors performance, and delivers measurable business outcomes through disciplined execution and accountability.
Talent Development - Builds organizational capability by developing people, empowering teams, and fostering a culture of continuous learning and high performance.

Location

Hybrid office environment

Work Type

Hybrid

Experience Level

Senior

Education Level

Bachelor's degree in Marketing, Business Administration, Commercial Management, or related field required.
MBA or advanced business degree preferred.

Equal Opportunity

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.