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About the Role
We are looking for a Manager, Amazon DSP to join our centralized commerce activation team. This team supports retail media activation across agencies and clients within Publicis. You will lead hands-on programmatic activation on the Amazon DSP and gain experience across a wide range of CPG clients, categories, and Publicis agency teams. Hands-on Amazon DSP experience is required.
Responsibilities
- Plan and run full-funnel Amazon DSP campaigns that drive client business results.
- Own the hands-on setup, management, and optimization of Amazon DSP campaigns, including managing them through Pacvue and Skai.
- Own budget management across multiple clients, including allocation, pacing, reconciliation, and ensuring client-facing budget documents are accurate.
- Act as the team’s Amazon DSP expert, providing training and troubleshooting across the centralized team and Publicis agency partners.
- Use the full range of Amazon resources, including Amazon Marketing Cloud, Amazon audiences, and Amazon’s Brand Innovation Lab, and keep up with new DSP features.
- Develop audience, targeting, and creative strategies based on client goals and media strategy.
- Report on campaign performance and provide insights and recommendations tied to client goals.
- Work with search, retail media, and national media teams to connect Amazon DSP with the full media plan.
- Manage the Amazon relationship, including escalations, beta tests, and new opportunities.
- Supervise and train a Senior Associate, Amazon DSP, including setting goals and managing day-to-day work.
- Help build best practices and standardized processes for the centralized team.
Requirements
- 4–6 years of programmatic media experience, including required hands-on experience with the Amazon DSP.
- Required: hands-on experience with Pacvue and Skai.
- Proven experience managing budgets, pacing, and reconciliation across multiple clients or accounts.
- Experience with Amazon Marketing Cloud is strongly preferred.
- Experience with The Trade Desk or DV360 is a plus.
- Experience with other retail media networks, such as Walmart Connect, Instacart or Criteo, is a plus.
- Advanced Excel and Google Sheets skills, including pivot tables and VLOOKUP.
- Confident presenter and clear communicator, with very strong attention to detail.
- Collaborative, proactive and takes ownership of their work.
Skills
- Amazon DSP
- Pacvue
- Skai
- Amazon Marketing Cloud
- The Trade Desk
- DV360
- Walmart Connect
- Instacart
- Criteo
- Excel
- Google Sheets
- Pivot tables
- VLOOKUP
Experience Level
- 4-6 years programmatic media experience
Salary/Compensations
- USD $75,050.00 - USD $120,159.00/Annually
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
About the Company
- Publicis Media Exchange (PMX) is the investment arm of Publicis Media, supercharging our agencies and clients to drive smart application of investment by leveraging scale, marketplace innovation, deeper partnerships, and intelligence.
- PMX is at the forefront of the converging marketplace, solving industry challenges and executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.
Equal Opportunity
- Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
- All your information will be kept confidential according to EEO guidelines.