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About the Role
SourceCode is seeking a creative and organized Senior Marketing Manager to lead the company's brand across the US, UK, and Germany. This role involves managing awards, social media, website, newsletters, and overall marketing programs to ensure a consistent brand story that resonates locally. You will collaborate with the Global Executive Leadership Team to develop and execute marketing strategies that enhance reputation, pipeline, and talent attraction.
Responsibilities
- Build the global marketing roadmap for SourceCode’s Growth Partner story with GELT.
- Keep the brand consistent across markets while adapting the message for US, UK and German audiences.
- Create visual assets for social media, presentations, and owned content.
- Own the global awards and speaking calendar, including writing submissions and tracking results.
- Manage the social media content calendar for all SourceCode brands and regions across various platforms.
- Drive internal sharing and engagement across all offices for social media.
- Own website copy across global and regional pages.
- Write blog posts, executive messaging, and social content.
- Solicit, produce, and maintain case studies for various uses.
- Act as the Internal Brand Guardian, ensuring adherence to brand guidelines, templates, voice, and identity.
- Lead SEO, AEO, and GEO strategy to optimize online visibility.
- Track online citations and improve content and site presence.
- Manage SourceCode’s newsletter, including content, reviews, scheduling, and performance tracking.
- Build launch plans for products, thought leadership, and employer branding campaigns.
- Plan post-launch activities across paid, content, and social channels.
- Ensure alignment with regional leaders, operations, and HR for go-to-market strategies.
- Partner with PR and account teams to amplify earned media coverage across owned and paid channels.
- Integrate earned media into lead generation, newsletters, and nurture programs.
- Own the global calendar of events, webinars, and activities supporting recruitment and employer branding.
- Recommend event participation for SourceCode in each market.
- Strategically interpret data and present recommendations for decision-making.
- Prepare monthly global and regional reports with clear recommendations to meet yearly goals.
- Assist in shaping the annual global marketing budget.
- Manage freelancers and vendors for design, SEO, paid media, and localization.
- Host trainings and office hours to enable teams on marketing support and usage.
Requirements
- 6 to 8 years in marketing, demand generation, and content marketing.
- Agency experience required.
- Experience marketing a brand across more than one country, ideally in the US, UK, or Europe.
- Ability to maintain brand consistency while adapting for local markets.
- Data-driven approach to decision-making, goal setting, and performance tracking.
- Proven track record of award and speaking submissions that win.
- Strong writing skills for website, blog, social media, thought leadership, and internal communications.
- Excellent project management skills to handle multiple markets, time zones, and deadlines.
- Comfortable in a small team environment requiring both strategy development and execution.
- Hands-on experience running paid social and search campaigns within budget.
- Experience with AEO/GEO, SEO, and events.
- Proficiency in targeting, testing, and reporting results, including work with vendors and freelancers.
- Experience managing a budget.
- Ability to lead through initiative, ownership, and collaboration as an individual contributor.
Skills
- HootSuite
- beehiiv
- Buffer
- LinkedIn business manager
- Google Search Console
- Google Analytics
- Canva
- SEO
- AEO
- GEO
- Paid social
- Paid search
- Content marketing
- Demand generation
- Brand management
- Project management
- Data analysis
- Budget management
- Writing
- Social media management
- Website management
- Awards submission writing
- Speaking engagement management
- Newsletter management
- Case study production
- Internal communications
Location
- US
- UK
- Germany
- Hybrid (Farrington, London)
Work Type
- Hybrid
- Full-time
Experience Level
- Senior
Benefits
- Robust benefits program
- Generous holiday allowance
- Pension scheme with 3% company match
- 2 ‘NOPE’ days/year
- Quarterly wellness challenges
- Profit-sharing program
- Workplace flexibility
- Professional learning and development
- 6-month paid parental leave
- Paid volunteer days
- Paid professional development days
About the Company
- SourceCode started in 2017 and is now an award-winning communications agency with teams in the US, UK, and Germany.
- The agency works with major names in consumer and B2B tech.
- SourceCode combines brains and hustle, humanity and technology, creativity and business intelligence.