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About the Role
The Copywriter will be an important connection point between Brand Marketing, New Product Development and Campaign, supporting the Head of Copy in the creation of powerful, ownable, and irresistible storytelling. This role will help shape product marketing copy at every stage of development, from product concept to product naming and packaging copy, through legal clearance to global marketing kits. This is a high-visibility role, providing the unique opportunity to collaborate with global and regional stakeholders across the business.
Responsibilities
- Work closely with the Head of Copy and Copy Director to bring Charlotte’s brand voice and vision to life through compelling storytelling
- Deliver engaging copy across a full product lifecycle, from early-stage concept through to global launch
- Product and ingredient naming, positioning and story ideation
- Packaging copy development
- Short- and long-form marketing copy, including copy toolkits
- Visual merchandising for stores and experiential pop-ups
- Local market activation materials e.g. bounce-back cards and in-store offers
- Third party retailer support materials
- Support on global campaigns e.g. taglines, storyboards etc.
- Support video and performance marketing content, including PM ad scripting and hook ideation
- Partner cross-functionally on ad hoc requests from Creative Studio, Digital, Education and Travel Retail teams
Requirements
- Strong copywriting skills, with proven experience crafting compelling brand and campaign copy
- Experience within beauty or fashion is an advantage, however candidates from all industries are welcome
- A meticulous eye for detail, with experience proofreading copy across global VM, store design and infographics
- Knowledge of beauty industry regulations is beneficial
- A sound understanding of the Charlotte Tilbury brand, voice and aesthetic
- Commercial and cultural awareness across competitors, influencers and the global beauty landscape
- Ability to prioritise effectively and manage multiple projects in a fast-paced environment
- Excellent communication skills, with an articulate manner
- Great relationship-building skills, with the confidence to network at all levels
- Experience using project management tools such as Monday.com
Skills
- Copywriting
- Brand voice
- Storytelling
- Product naming
- Packaging copy
- Marketing copy
- Visual merchandising
- Campaign development
- Video scripting
- Performance marketing
- Project management
Location
- Global
Work Type
- Hybrid
Experience Level
- Mid-level
Benefits
- 25 days holiday (plus bank holidays)
- Additional day to celebrate your birthday
- Inclusive parental leave policy
- Pension
- Life assurance
- Medicash
- Employee Assist Programs
- Regular social connects with colleagues
- Dog friendly days and spaces
- Generous product discount and gifting
About the Company
- Founded in 2013 by world‑renowned makeup artist and beauty entrepreneur Charlotte Tilbury CBE, Charlotte Tilbury Beauty has transformed the global beauty industry with one mission- to empower everyone, everywhere to look and feel like the most confident version of themselves.
- With easy‑to‑use, easy‑to‑choose, easy‑to‑gift icons, we’ve become one of the most talked‑about beauty brands on the planet.
- We’re a global beauty phenomenon, scaling at record speed across 50+ markets with over 3,000 Dream Team members.
- We’re bold. We’re disruptive. We’re powered by creativity, innovation and industry‑leading tech.
- We are looking for extraordinary talent to join us.
Equal Opportunity
- At Charlotte Tilbury Beauty, our mission is to empower everyone, everywhere, to feel like the most beautiful and confident version of themselves. We bring this to life by welcoming people from diverse backgrounds, cultures, identities, and perspectives into our global team. A workforce that reflects the world around us helps us better serve our communities, our customers, our colleagues, and every candidate who takes part in our recruitment process.