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About the Role

Second Stage Theater seeks a forward-thinking, data-driven, and creative Director of Marketing to lead marketing, brand strategy, and communications for both Broadway, off-Broadway and institutional properties. This role drives comprehensive multi-channel campaigns that expand and diversify audiences, optimize earned revenue, and celebrate 2ST's unique presence in both the Broadway and Off-Broadway landscapes across its two venues.

Responsibilities

Steward the overarching 2ST brand while executing distinct marketing identities tailored to the Broadway season at the Hayes Theater and the Off-Broadway season housed at The Pershing Square Signature Center.
Articulate and implement storytelling strategies that elevate 2ST's reputation as a premier incubator for modern American theater.
Ensure absolute consistency of visual and verbal identity across all consumer-facing touchpoints.
Oversee multi-channel campaigns integrating direct marketing, digital ads, social media, and public relations to maximize single-ticket sales and subscription packages.
Drive data-driven growth by parsing audience analytics and market trends to optimize media buys, maximize subscription models, and project earned revenue performance.
Collaborate across departments to align marketing initiatives with development strategies.
Manage and direct the relationship with the outside advertising agency.
Partner with the outside press office to steer strategic communications, institutional publicity, production reviews, and crisis management.
Partner closely with the Executive Director and executive leadership to align earned revenue benchmarks with long-term financial, operational, and institutional goals.
Directly supervise and mentor an internal team of 4 marketing personnel across creative services, communications, and digital media.
Identify and leverage publicity opportunities alongside internal and external teams to elevate 2ST’s institutional profile and individual production visibility.
Drive robust community outreach initiatives in tandem with marketing campaigns to build long-term engagement, lower barriers to entry, and ensure diverse communities are well-represented in audiences at both venues.
Performs other duties to support the Marketing function, as assigned.

Requirements

10+ years of progressive marketing and communications experience, ideally within theater/the performing arts
Proven track record of directly supervising, motivating, and stewarding internal teams to achieve performance milestones and sales goals
Proven experience successfully directing outside advertising agencies and external PR/press offices
Exceptional copywriting and storytelling skills across a diverse range of formats, channels, and audience segments; proven ability to align communications with a company's unique brand voice
Keen aesthetic judgment, with a sharp eye for design; attention to detail in maintaining brand consistency across all visual assets
Deep understanding of the New York City cultural landscape, with a proven track record of executing multi-channel cultural sector campaigns
Aptitude and proven experience in data analysis; adept at analyzing market trends and audience behavior to identify opportunities for maximizing revenue growth
Strong computer skills and mastery of CRM databases and digital marketing platforms/tools (e.g., Google Analytics, CRM dashboards, social media listening tools, and ad managers)
Resourceful, flexible, and adaptive to change
Strong organizational skills; able to handle multiple competing priorities at once
Passion for the arts and an understanding of contemporary American theater, community outreach, and expanding audience accessibility
Commitment to Equity, Diversity, & Inclusion; thrives in a diverse working environment

Skills

Marketing
Brand Strategy
Communications
Multi-channel Campaigns
Audience Development
Revenue Optimization
Direct Marketing
Digital Advertising
Social Media
Public Relations
Data Analysis
Market Trends Analysis
Subscription Models
Earned Revenue Projection
CRM Databases
Digital Marketing Platforms
Google Analytics
Copywriting
Storytelling
Visual Design
Team Supervision
Community Outreach

Location

New York, New York
Remote Hybrid

Work Type

Full-Time Regular
Remote Hybrid

Experience Level

10+ years of progressive marketing and communications experience

Benefits

Vacation
Medical insurance
Dental insurance
Vision insurance
Flexible Spending Accounts
401(k) retirement plan with employer contribution
Life insurance
Short-term disability coverage
Long-term disability coverage

About the Company

At Second Stage, we create and champion plays and musicals solely from contemporary American writers.
On our mainstage Broadway theater, the Hayes, and in our Off-Broadway theaters over the past 47 years, we have developed and presented over 200 daring and provocative theatrical experiences by working with countless artists who have contributed their talents to our award-winning productions.
As the only Broadway company exclusively devoted to contemporary American writers, Second Stage is dedicated to introducing the world to bold and diverse voices of American creativity.

Equal Opportunity

Second Stage is dedicated to building an equitable and inclusive working environment that reflects a diversity of backgrounds and experiences.
Individuals from populations underrepresented in the theater field are encouraged to apply.
Second Stage is an Equal Opportunity Employer.
All positions at Second Stage are filled without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, alienage, citizenship or immigration status, disability, pregnancy, genetic information, military or veteran status, marital or civil partnership/union status, familial status, caregiver status, domestic violence, sexual violence or stalking victim status, sexual and reproductive health decisions, arrest or conviction record to the extent required by applicable law, unemployment status, credit history, height or weight, or any other protected characteristic as established by applicable law.