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About the Role

Plan and deliver integrated marketing that builds the Carwow brand and drives results, from big campaigns to always-on activity. You'll own campaigns from brief to results, working across brand and performance so everything we put out works hard at every stage of the funnel. This is a 12-month contract with real ownership, focused primarily on the UK market with some support for Spain.

Responsibilities

Plan and deliver integrated campaigns from brief to results, across brand and performance channels.
Drive innovation with pace using AI tools across the Marketing org; speeding up planning, briefing, reporting and campaign delivery, sharing what works with the wider team.
Building relationships across the org to ensure adoption of systems and processes, including AI innovation.
Write clear, insight-led briefs for creative, media and agency partners.
Manage agencies and production partners, keeping work on time, on budget and on brand.
Work with performance teams to improve existing test and learn plans and implement new processes where needed.
Partner and project manage cross-functionally with CRM, social, content and product teams to ensure campaigns and launches are joined up across every touchpoint.
Work with Brand Creative to bring campaigns to life and keep the brand consistent, briefing with clear insight and giving constructive feedback on the work.
Manage campaign budgets and keep spend accurately tracked.
Report on what worked and what didn’t, and use it to shape the next initiative.
Support our team in Spain to adapt campaigns for their market.
Find and test new ways of working, including AI, to plan and deliver faster.

Requirements

5+ years in marketing, in-house or agency, ideally at a consumer brand or scale-up.
A track record of integrated campaigns that delivered commercial results, across brand and performance.
Strong knowledge of ATL and digital channels, including TV, OOH, Meta, YouTube and paid search.
Experience briefing and managing creative and media agencies.
Comfortable with data: reading results, running tests and turning insight into action.
Confident managing budgets and tracking spend.
Hands-on use of AI in your marketing work, and a clear view on where it helps and where it doesn’t.
Strong stakeholder management, adapting your style for different teams and levels.
Able to get up to speed quickly and deliver from the start.
Organised and calm under pressure, running several projects at pace as priorities shift.
Experience in marketplace or other two-sided businesses.
Experience running creator or brand partnerships.
Hands-on with analytics tools such as Looker or Amplitude.

Skills

AI tools
Data analysis
Stakeholder management
Project management
Budget management
Campaign planning
Brand building
Performance marketing
Creative briefing
Media management
Analytics tools

Location

Hybrid

Work Type

Hybrid working
12-month contract

Experience Level

5+ years in marketing

Salary/Compensations

Competitive salary

Benefits

Hybrid working
Competitive salary
Matched pension contributions
Share options
Bupa Private Healthcare
Eyecare vouchers
Life Assurance
Monthly coaching sessions with Spill
Enhanced holiday package
28 days annual leave
1 day for your wedding
1 day off when you move house
30 days of annual leave per year (after 3rd year)
35 days of annual leave per year (after 10th year)
Option to buy 3 extra days of holiday per year
Work from abroad for a month
Inclusive parental, partner and shared parental leave
Fertility treatment policies
Pregnancy loss policies
Bubble childcare support
Discounted nanny fees
The latest tech (Macbook or Surface)
Up to £500/€550 home office allowance
Generous learning and development budget
Regular social events
Refer a friend bonus

About the Company

Our mission is to become the car-changing destination of choice by combining technology, media and deep automotive expertise. We have turned how people buy, sell, advertise and lease cars on its head. We are one of the largest online car-changing destinations in Europe, growing over 50% last year with nearly £3bn worth of cars bought on site and £1.8bn of cars listed for sale. In 2024 we acquired Autovia, doubling our audience and now have one of the biggest YouTube channels in the world with almost 10m subscribers and over 1.1 billion annual views. We also sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.
The Brand Team is responsible for all brands within the Carwow Group. We are an ambitious team who thrive on storytelling, performance and collaboration. We bring our portfolio of brands to life across every channel; from large-scale campaigns to social-first paid marketing creative, events, brand identity, commercial initiatives and internal culture-building. We move quickly, adapt often and work closely with colleagues across the whole business. Due to the scale up nature of the business you’ll enjoy a unique mix of variety, ownership and exploration.

Equal Opportunity

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.