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About the Role
We are looking for a Demand Generation Manager to lead integrated marketing campaigns that drive acquisition and adoption initiatives for the Snowflake platform. You will own and execute campaigns that include: thought-leadership, virtual events/webinars, virtual labs, web experiences and more; and deliver tailored marketing messages to key personas, in alignment with business objectives. You will own integrated marketing campaigns end-to-end: driving strategy, execution, and optimization to maximize growth in alignment with EMEA strategic business priorities. This is a highly collaborative role, working closely with Product Marketing, ABM, Digital Marketing, Marketing Operations, Field Marketing and Sales Development to deliver high-impact programs. This role lands well for an AI-native, results-oriented marketer who thinks big and uses data-driven insights to shape the future of growth marketing at Snowflake.
Responsibilities
- Own and lead EMEA Demand Generation Plan for the Snowflake Platform product areas from awareness to pipeline.
- Build campaigns that attract our target ICP and convert prospect interest into qualified meetings and sales opportunities.
- Execute and optimise multi-channel demand generation campaigns, including webinars and hands-on labs, email marketing, content marketing, social media and paid advertising.
- Use performance data and marketing insights to optimize channel mix, conversion rates, and ROI.
- Implement structured testing methodologies to increase the demand generation processes and impact.
- Share insights to guide Growth Marketing best practices and develop new ways to accelerate the team’s results.
Requirements
- Minimum 3-5 years developing & executing integrated marketing campaigns.
- Experience in planning, promoting, and executing high-impact webinars tailored to enterprise prospects, including collaboration with subject matter experts to ensure relevant content and audience engagement.
- Strong project management and hands-on execution skills, with a focus on metrics and details driven accuracy.
- Ability to craft compelling and persuasive content for a variety of formats including emails, landing pages, ad copy, and thought leadership content.
- Highly collaborative, with a natural ability to align multiple marketing, product and sales functions and global/regional stakeholders in a fast-paced, high-growth environment.
- Expertise in data storytelling and executing across channels to create a customer-focused experience.
- Experience with martech tools for running campaigns (e.g. Marketo, Salesforce, ON24, AEM).
- Experience implementing AI capabilities for demand generation workflows, that accelerate conversion and unlock new growth opportunities.
Skills
- AI capabilities for demand generation workflows
- Data storytelling
- Project management
- Content creation (emails, landing pages, ad copy, thought leadership)
- Martech tools (Marketo, Salesforce, ON24, AEM)
Location
- London
Work Type
- Onsite
Experience Level
- 3-5 years
About the Company
- Snowflake is powering the era of the agentic enterprise.
- We are looking for AI-native thinkers across every function who are energized by the opportunity to reinvent how they work.
- We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results.
- At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.
- Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth.
- We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.