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About the Role
The Regional Sales Manager, Ontario will be responsible for the performance of the Canada Adult Use sales team within the province, focusing on sales performance, tactical planning, cross-functional collaboration, customer relationships, and team development. This is an exciting, fast-paced sales opportunity for a self-starter to lead a team of sales professionals to meet and exceed targets.
Responsibilities
- Oversee the creation of a high-performance team via effective recruiting, coaching, resourcing, and performance management.
- Lead the Provincial Sales Teams’ objectives with Canopy’s business objectives and ensure sales strategy development, forecasting, sales resource planning, and budgeting is consistent with Canopy Growth’s ambition to be our customers’ first choice.
- Create brand and consumer awareness through community engagement opportunities.
- Build relationships with key stakeholders to create sales growth, identify trends, and provide customer education.
- Oversee business development within the assigned provinces to assess all opportunities and create a strategic sales strategy.
- Develop and implement effective sales strategies aligned with the broader integrated business planning process and execute with excellence.
- Assess sponsorship and event opportunities to help drive brand promotion within confined regulations.
- Achieve revenue, market share, and profit objectives as well as other key financial metrics and sales-specific performance indicators.
- Manage and delegate specific KPIs to the Territory Managers, Canada Adult Use and ensure they have appropriate tools for Volume and Share targets, Distribution, Product Placement, Price accuracy, Product quality standards, Outlet route plans, and Brand representation.
- Establish and deliver against sales budgets across salaries & benefits, travel & expenses, and trade spend.
- Coordinate with the Creative and Marketing team to effectively execute marketing programs, strategies, and events.
- Create geographical locations for managers for effective route management.
- Implement a healthy sales culture that reflects Canopy’s ideologies and goals.
- Perform other duties as assigned.
Requirements
- Previous Sales Management experience, with success leading and growing a successful sales team, including hiring, training, and mentoring.
- Previous success in growing brand awareness within a Province, using outside-of-the-box thinking.
- An insatiable curiosity of what makes customers tick and the ability to turn that curiosity into sales opportunities to drive Canopy and our customers’ business.
- Entrepreneurial mind-set.
- Strong leadership ability to manage a highly skilled team and collaborate with diverse cross-functional internal and external stakeholders.
- Proven track record in team management with positive results setting and achieving KPIs.
- Clean driver's abstract required.
- Technologically savvy and comfortable working in a data-driven environment.
- Proven track record of working remotely and independently.
- Must successfully complete background and reference checks.
Skills
- Sales Management
- Team Leadership
- Coaching
- Recruiting
- Performance Management
- Tactical Planning
- Cross-functional Collaboration
- Customer Relationship Building
- Sales Strategy Development
- Forecasting
- Budgeting
- Brand Awareness
- Community Engagement
- Business Development
- Sales Strategy Implementation
- Event Sponsorship
- Marketing Program Execution
- Route Management
- Data-driven Environment
- Beverage Alcohol or relatable industries experience (asset)
Location
- Greater Toronto Area (Remote)
Work Type
- Full-time
- Remote
Experience Level
- 5+ years experience in Sales, Team Management, Brand Management and event sponsorship.
Salary/Compensations
- $100,000 - $115,000 + car allowance
Benefits
- Extended health and dental coverage
- Paid vacation
- Participation in employer-supported retirement savings program
About the Company
- A leading global company committed to bettering lives through cannabis.
- Quality, consistency, and trust guide everything we grow, make, and deliver.
- Takes a long-term view with the ambition to help set the standard for the industry.
- Invests in people, supports their growth, and values diverse backgrounds, experiences, and perspectives.
- Believes the best of the industry is still ahead and intends to lead it.
Equal Opportunity
- Welcomes and encourages applications from people with disabilities.
- Accommodations are available upon request for candidates taking part in all aspects of the selection process.