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About the Role
This role is for an experienced Senior Designer to join the Design team on a 12-month maternity cover contract, focusing on Swim and Beachwear. The role involves working closely with the wider design team on trends, building seasonal visions, and contributing to a fast-paced, creative environment. It offers autonomy, reporting directly to the Head of Design, and requires close collaboration with buying and merchandising to deliver a commercial range. The position supports the Company Design strategy by developing core ranges aligned with trends, customer profiles, and brand direction, and includes managing direct reports.
Responsibilities
- Clearly identifying department key items at the start of the season and ensuring they are delivered in line with New Look customer profiles
- Identifying key item blocks for the season in line with Brand strategy working with buying to create a balanced and commercial range that feels new for the customer
- Driving forward the Design team, with support of the Heads of Design, and be a vocal voice in strategic opportunities
- Strategically managing the critical path from design concept through to final buying samples reacting to market changes and challenges
- Creating mood boards, trend presentations and catwalk reports giving clear and concise trend messages to Buying teams
- Sourcing new fabrications overseas inspired from trend research and to share new ideas on fabrics with the wider Design team where relevant
- Working in synergy with Buying to build a strong fashion yet commercial range, sharing ideas and information with other product areas to ensure brand / product consistency
- Good influencing skills and self believe, to ensure that newness is delivered into the range, at the correct grading in collaboration with Buying
- In-depth trend knowledge, being able to identify emerging trends and influence the business at critical points
- Looking at opportunities to react quickly, with strong understanding of the supply base and how to get quick reads on product
- Identifying new sourcing opportunities and providing focused, clear development direction to current supplier base
- Developing the right product at the right time, in line with the departmental design strategy to meet customer requirements
- Monitoring, maintaining and actioning in-depth competitor analysis, and presenting ideas and new product opportunities to gain competitor advantage
- Sharing information where relevant on product, suppliers, best / worst sellers within business area and across the wider business
- Communicating effectively with all internal and external teams
- Working with QA to complete fit sessions in order to develop block and fit that reflects design direction and customer trends
- Driving trends and themes for each range period and the delivery of these in a timely manner, supporting the Head of Design / Design Manager
- Planning, development and inspiration trips with the Buyer in line with the critical path
- Actively contributing in trend and competitor analysis, making recommendations for changes or developments
- Ongoing familiarity of the competition’s product range
- Challenging current ways of working and practices across departments and functions, coming up with new initiatives to benefit the whole Business and implementing these
- Managing and developing the Team, displaying strong leadership skills to enable achievement of New Look’s strategy
- Giving 1:1 coaching on the job, transferring skills and knowledge to others
- Conducting regular catch ups and performance reviews, proactive in managing performance, ensuring constructive feedback, recognition and praise is given
- Driving the BMD vision into clear goals and objectives for your direct reports and their teams
Requirements
- Previous experience within Swimwear is essential
- PC / Mac literate - Photoshop, Illustrator, Excel, Word, Adobe Suite
- Excellent spec skills using a mix of hand sketching, illustrator and Photoshop
- Able to present work in an exciting format to Heads Of and / or Directors, influencing buying decisions
- Management of workload according to the critical path
- An in-depth knowledge of the current competitive and inspirational market place
- Excellent interpersonal / communication skills
- Superb understanding of the department, and the ability to predict trend / key items with full conviction at the start of the season
- Ability to line manage, motivate and develop the team
- Ability to initiate, build and maintain strong relationships with Buying/Merchandising /QA
- Good influencing skills
- Ability to contribute to the bigger picture and Design department as a whole
- Good organisational skills
- Flexible, adaptable and able to work in a fast-paced environment
- Forward thinking in approach
- Presentation skills
- Pro-active in approach and seeks solutions
- Fully represent and demonstrate our New Look Values
- Previous experience as a Designer / Senior Designer within a major retailer / department within New Look / established supplier
Skills
- Photoshop
- Illustrator
- Excel
- Word
- Adobe Suite
- Hand sketching
- Trend analysis
- Communication
- Leadership
- Relationship building
- Influencing
- Organisation
- Adaptability
- Presentation
Location
- UK
Work Type
- 12 month maternity cover contract
- Full-time
Experience Level
- Senior Designer
- Management experience
Education Level
- Fashion Qualification / Other degree desirable
Benefits
- 40% staff discount plus friends & family discounts
- Access to reward platform for external discount and offers
- Private pension scheme
- Virtual GP access for you and your children
- Life assurance policy from day one
- Buy more holiday scheme
- Extra paid day off on your birthday
- Enhanced maternity, paternity and adoption leave, and shared parental leave (eligible after 2 years’ service)
- Interest-free season ticket loans
- Cycle2Work scheme
About the Company
- A feel-good fashion brand making style accessible and fun for over 55 years.
- Operates via website, mobile app, and over 300 stores in the UK.
- Values: Play to win, customer obsessed, we are one, it starts with me.
- Cares about employees and the planet, believing fashion can be a force for positive change.
- Celebrates inclusion and diversity.
- Prioritizes development with training opportunities.
- Offers flexible working arrangements.
Equal Opportunity
- We celebrate inclusion and diversity in everything we do.
- We’re proud of our inclusive culture and our talented team members who embrace our shared purpose, behaviours and values.