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About the Role

Lyft Ads is seeking a Senior Manager of Sales Packaging & Go-to-Market Strategy to define and execute the strategy for packaging and pricing advertising solutions. This role involves leveraging data and market insights to create compelling packages for advertisers, enabling sellers to succeed, and connecting brands with millions of Lyft riders.

Responsibilities

Own the sales packaging strategy for Lyft Ads' full suite of on- and off-platform advertising solutions, building differentiated packages that map to advertiser objectives and buying behavior.
Set the vision and calendar for tentpole and cultural-moment packaging (Super Bowl, March Madness, Women’s World Cup, Coachella, Formula 1, SXSW, Halloween, Valentine's Day, New Year's Eve), using ridership and audience data to identify where and when advertisers should show up.
Craft the go-to-market narratives behind each package, from initial data-driven thesis to the story sellers use in market, in partnership with Product Marketing and Lyft Ads Studio.
Formulate pricing and deal economics for sponsorships, tentpole packages, and multi-product bundles, balancing revenue optimization with competitive positioning and advertiser value.
Build multi-product solutions that combine packaging with measurement frameworks, giving advertisers a clear read on performance and giving sellers proof points to close.
Partner with Sales, Data Science, and Finance to model package performance, set pricing guardrails, and build scalable frameworks for both direct IO and programmatic deal structures.
Develop audience-segmented packaging for key verticals (CPG, QSR, Auto, Financial Services, Travel) to sharpen sales conversations by category.
Own the GTM materials that arm the field: one-sheets, rate cards, media plans, packaging guides, and sales playbooks.
Establish a feedback loop between field sales and the packaging/pricing function so offerings stay relevant, competitive, and commercially viable.
Report on tentpole and package performance and build case studies with Product Marketing to prove out the model and inform the next cycle.
Represent packaging strategy in front of Sales and Ads leadership, and act as a thought partner to the VP on where the portfolio should go next.
Lead and manage the Lyft Ads Studio team, currently two creative strategists, a designer, and a program manager, setting priorities, workflow, and quality bar for the creative and GTM work that supports every package.
Hold a seat at the table with Sales leadership, representing packaging, pricing, and creative strategy in planning and pipeline conversations.
Build and maintain close working relationships with cross-functional leaders across Product, Data Science, Finance, and Marketing to keep packaging strategy aligned to the broader business.

Requirements

15+ years of experience in digital advertising, with meaningful depth in brand media solutions, programmatic, ad tech, and/or commerce/retail media.
In-depth understanding of building brand solutions across on-platform, programmatic, and experiential.
Strong knowledge of the programmatic ecosystem, including DSPs (e.g., The Trade Desk, DV360, Amazon DSP), SSPs, DMPs, CDPs, clean rooms, and measurement partners.
Experience developing go-to-market strategies, sales packaging, and pricing frameworks for advertising products.
Proven people leadership experience, including managing a team of creative, program, or strategy professionals and developing their careers.
Exceptional cross-functional collaboration skills; proven ability to work across Sales, Product, Engineering, Data Science, Marketing, and Finance.
Strong analytical and financial modeling skills; ability to build business cases and model revenue scenarios.
Outstanding written and verbal communication skills; capable of translating complex ad tech concepts into clear, compelling narratives for diverse audiences.
Bachelor's degree or equivalent experience.
Experience at a travel media platform, commerce media company, or high-growth digital publisher (Preferred).
Familiarity with audience extension products and off-platform programmatic solutions built on first-party data (Preferred).
Prior experience in a sales marketing, packaging, strategy, or bizdev role within an ad tech organization (Preferred).
Understanding of location-based advertising, mobility data, and contextual targeting methodologies (Preferred).
Experience building and managing joint business plans with major agency holding companies and independent agencies (Preferred).
Background developing digital and experiential marketing solutions around key tentpole consumer moments (Preferred).

Skills

Brand media solutions
Programmatic advertising
Ad tech
Commerce/retail media
DSPs
SSPs
DMPs
CDPs
Clean rooms
Measurement partners
Go-to-market strategies
Sales packaging
Pricing frameworks
People leadership
Cross-functional collaboration
Analytical skills
Financial modeling
Business case development
Revenue scenario modeling
Written communication
Verbal communication
Audience extension products
Off-platform programmatic solutions
First-party data
Sales marketing
Strategy
Bizdev
Location-based advertising
Mobility data
Contextual targeting
Joint business plans
Digital marketing
Experiential marketing

Location

San Francisco area

Work Type

Hybrid
In-office (3 days per week)
Remote (up to 4 weeks per year)

Experience Level

Senior Manager
15+ years of experience in digital advertising

Education Level

Bachelor's degree or equivalent experience

Salary/Compensations

$169,000 - $211,250

Benefits

Great medical, dental, and vision insurance options with additional programs available when enrolled
Mental health benefits
Family building benefits
Child care and pet benefits
401(k) plan with company match
Discretionary paid time off (salaried)
15 days paid time off (hourly)
18 weeks of paid parental leave
Subsidized commuter benefits
Monthly Lyft credits
Complimentary Lyft Pink membership

About the Company

Lyft's purpose is to serve and connect.
Lyft Ads gives brands a unique way to reach consumers during high-intent moments: on their way to concerts, games, nights out, and everyday destinations.

Equal Opportunity

Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.