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About the Role
This role is responsible for building and optimizing the platforms, customer data, and infrastructure that enable Beauty Pie's CRM strategy, acting as the subject matter expert for Iterable to maximize its capabilities, maintain deliverability, and enhance personalized communications.
Responsibilities
- Act as the subject matter expert and business owner for Iterable, identifying opportunities to maximize the platform's capabilities.
- Manage customer attributes, behavioral events, data feeds, and integrations.
- Establish platform best practices, documentation, and efficient workflows.
- Build, schedule, and QA test CRM campaigns across email, push notifications, SMS, in-app messaging, and other customer communications.
- Ensure campaigns, audiences, links, personalization, and customer journeys are set up accurately and delivered to a high standard.
- Monitor deliverability, sender reputation, inbox placement, bounces, spam complaints, engagement, and list health.
- Maintain data quality, consent, exclusions, suppression, and list hygiene.
- Establish a contact frequency framework that balances commercial opportunity, customer experience, and deliverability.
- Improve campaign processes, templates, and QA standards to increase efficiency and reduce errors.
- Translate the Senior CRM Manager's segmentation and targeting strategies into data requirements and platform capabilities.
- Work with Data and Analytics to activate propensity and churn models within Iterable.
- Make better use of customer attributes, behavioral data, and connected content to improve personalization.
- Scope and prioritize new events, attributes, and integrations with Product, Data, and Engineering, translating business requirements into technical briefs.
- Develop automated and event-triggered communications across email, push, and in-app messaging.
- Work with Product and Engineering on deep linking, in-app capabilities, and improvements to the app customer journey.
- Identify opportunities to trigger communications based on customer behaviors, such as fast-selling products, saved items, most viewed products, and browsing activity.
Requirements
- Significant experience in CRM operations, MarTech, or marketing automation, ideally within D2C, retail, or e-commerce.
- Strong experience with MarTech platforms like Iterable, Braze, Bloomreach, Klaviyo, or Salesforce Marketing Cloud.
- Knowledge of email deliverability; SPAM policies, sender reputation, and best practice.
- Experience working with customer attributes, behavioral events, data feeds, and platform integrations.
- Understanding of segmentation, propensity modeling, churn, and dynamic and connected content.
- Strong cross-functional communication skills with the ability to engage in technical discussions across all business levels.
- Ability to translate business requirements into technical briefs and work effectively with Product, Data, and Engineering teams.
- Experience with app messaging, push notifications, in-app communications, deep linking, event-triggered journeys, content cards, and banners.
Skills
- Iterable
- CRM
- MarTech
- Marketing Automation
- Email Deliverability
- Customer Attributes
- Behavioral Events
- Data Feeds
- Platform Integrations
- Segmentation
- Propensity Modeling
- Churn
- Dynamic Content
- Connected Content
- Cross-functional Communication
- Technical Briefs
- App Messaging
- Push Notifications
- In-app Communications
- Deep Linking
- Event-triggered Journeys
- Content Cards
- Banners
Location
- Central London
Work Type
- Hybrid
Experience Level
- Technical
- Hands-on
- Strongly technical
Benefits
- Free membership to Beauty Pie+
- Additional percentage off Beauty Pie products
- 25 days holiday
- Birthday off
- Flexible bank holidays
- Equal leave for all new parents
- Private Medical Insurance
- Menopause support
- £2,500 / $2,500 to spend on fertility journey after 2 years of service
- 10 therapy sessions through AXA PPP
- Access to mental health support through Spill
About the Company
- Beauty Pie is a company focused on CRM strategy, data, and technology.