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About the Role
Leo Germany is a global creative agency seeking a Senior Copywriter to craft compelling texts for various media, develop brand ideas, and conceptualize integrated communication strategies. You will also mentor junior talent and oversee production.
Responsibilities
- Write engaging copy for films, ads, social posts, headlines, long-form content, and presentations.
- Develop strong brand ideas for FMCG and food sectors.
- Conceptualize and execute digital, traditional, and integrated communication measures, campaigns, and strategies.
- Provide fresh insights to colleagues in creative, consulting, and strategy, as well as clients.
- Oversee the production of film and radio spots, and various other advertising materials.
- Mentor junior staff, trainees, and interns, focusing on leadership, motivation, and development.
Requirements
- Several years of professional experience in a digital or creative agency.
- Exceptional writing style, passion, and a knack for clear, accessible, yet sophisticated and creative copy.
- Ability to express complex issues in simple, accessible language.
- Confident communication with internal and external stakeholders.
- Passion for creative communication and ideally, a track record of success in creative competitions.
- Structured and independent work ethic with a high standard for quality.
- Very good German and English language skills.
Skills
- Copywriting
- Brand Strategy
- Social Media Marketing
- Digital Marketing
- Communication Strategy
- Creative Concept Development
- Mentoring
- Project Management
Location
- Frankfurt
- Berlin
- Hamburg
- Munich
Work Type
- Hybrid
- Full-time
Experience Level
- Senior
Benefits
- Flexible working hours
- Hybrid work model
- Work from abroad option (up to 6 weeks)
- Dogs allowed
- Subsidy for Deutschlandticket
- Business Bike leasing
- On-site mobile massage
- Agency Breakfast and Happy Hours for networking
- Supportive work environment
- Free drinks (water, soft drinks, coffee, tea)
- Apples provided
About the Company
- Leo Germany is a global creative agency and part of the Publicis Groupe.
- They focus on 'People Centricity', building creative ideas based on human needs and desires.
- The agency tells stories that go beyond conventional advertising, inspiring communities and shaping cultural relevance.
- Located in Frankfurt, they combine tradition and modernity in advertising.
- Over 140 professionals work in Brand Strategy, Social Media, Digital Marketing, and traditional communication.
- They work with major clients including Samsung, PayPal, Ferrero, Stellantis, Commerzbank, Bauhaus, and P&G.
- Leo Germany offers an environment that drives creativity: open, uncomplicated, and unconventional, with diverse talent involved in the creative process from the start.