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About the Role
Profound is seeking a Field Marketer to own the company's field marketing initiatives, including tradeshows, executive dinners, roundtables, regional events, ABM, and partner activations. This role involves approximately 60% events and 40% campaign strategy, directly tied to pipeline generation and collaboration with the Sales team. The position offers significant ownership, budget, and direct interaction with senior leadership.
Responsibilities
- Build and run multi-touch campaigns around every tradeshow, dinner and regional event, before, during and after the moment.
- Own the US tradeshow and events strategy end to end: show selection, target accounts, messaging, pre-event outreach, booth and on-site experience, and post-event conversion.
- Design and run field ABM for must-win accounts, tiered across one-to-one, one-to-few and one-to-many, mixing events, direct mail, social, email and outbound.
- Run curated executive dinners and roundtables, qualifying attendees and ensuring pipeline generation.
- Adapt global campaigns, including Zero Click, research and product launches, for regional execution.
- Collaborate weekly with Sales leadership, AEs and GTMAs on ICPs, account lists, outreach sequences, meeting goals and follow-up.
- Support pipeline directly by booking meetings, pitching on the floor, and engaging in conversations.
- Partner with the partner marketing team to leverage agency, cloud, and technology partnerships in the field.
- Work with comms, content, social and digital teams to extend field event impact through digital channels.
- Manage vendors, sponsorships, logistics, timelines, and budgets, ensuring clear ROI.
- Report on key metrics including meetings held, pipeline influenced, conversion, and feedback from Sales.
- Continuously test, iterate, and optimize strategies based on performance and feedback.
- Contribute to the scaling of the field marketing team, with potential to lead a regional team.
Requirements
- Natural host who thrives in social settings and takes initiative.
- Doer who excels in fast-moving environments and enjoys being actively involved.
- Experienced in owning B2B SaaS or technology field marketing programs end-to-end.
- Proven ability to work collaboratively with Account Executives, GTMAs, and sales leadership.
- Egoless and direct communicator, comfortable interacting with senior leaders.
- Strong instincts for messaging, audience targeting, and on-the-ground execution.
- Organized, scrappy, and resourceful with problem-solving abilities.
- Data-minded with a focus on pipeline, influence, and measurable results.
- Comfortable in an early-stage environment, with enterprise experience paired with startup experience being a plus.
- Track record of longevity, growth, and delivery in previous roles.
Skills
- Field Marketing
- Campaign Strategy
- Event Management
- ABM (Account-Based Marketing)
- Sales Collaboration
- Pipeline Generation
- Vendor Management
- Budget Management
- ROI Analysis
- Reporting
- CRM Reporting
- Messaging
- Audience Targeting
- Partner Marketing
- Social Amplification
- LinkedIn Programs
- AI Marketing
Location
- NYC
- SF
- Singapore
- Berlin
Work Type
- On-site
Experience Level
- Experienced
Salary/Compensations
- $120,000 to $190,000 (NYC)
- €110,000 to €150,000 (Berlin)
- S$120,000 to S$150,000 (Singapore)
Benefits
- Equity
- Full range of benefits and perks
About the Company
- Profound is the fastest-growing AI marketing platform, used by 15% of the Fortune 500 and innovators like Ramp, MongoDB, and Figma.
- The platform integrates research, briefs, content, campaigns, and reporting in one place, augmented by AI agents.
- Profound's data is built on over 2 billion real user prompts, providing insights into user queries and AI responses.
- The AI Marketer leverages this data and customer context to identify opportunities and automate tasks like reporting, content drafting, and competitive research.