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About the Role
As the volume, visibility, and complexity of creative work continue to grow across brands and business priorities, we need a senior creative leader who can raise the level of the work while also building the structure around it. This role is designed for someone who can lead at a high level, manage and develop a strong creative pod, and stay hands-on in the moments that matter most. It is a senior leadership position for a creative who can set vision, direct teams, shape major work, and help scale quality, consistency, and speed across the organization.
Responsibilities
- Lead the creative direction for high-priority brand, campaign, social, product, and content initiatives
- Set the standard for concept quality, craft, storytelling, and strategic alignment
- Translate briefs and business goals into clear creative opportunities and actionable direction
- Ensure work is distinctive, on-brand, and effective across channels and audiences
- Lead and develop a pod of creative directors, writers, designers, and external partners
- Create clarity around roles, ownership, priorities, and expectations
- Provide direct, timely, and useful feedback that improves the work and grows the team
- Mentor senior talent and help identify where the team needs additional support or investment
- Stay close to the work at the right moments, especially during briefing, concept development, reviews, pitches, and major launches
- Step in as a creative lead on the most visible or strategically important assignments
- Help teams solve complex creative problems quickly and effectively
- Present work with confidence and clarity to senior stakeholders and cross-functional partners
- Build stronger creative processes, review rhythms, and ways of working that improve quality and efficiency
- Partner with production, strategy, marketing, social, brand, and other stakeholders to keep work moving at a high level
- Help shape pod resourcing so the team can focus, delegate effectively, and deliver against priorities
- Identify workflow, tooling, and AI-enabled opportunities that improve speed and creative output without lowering the bar
- Contribute to major brand moments, launches, and campaigns that have outsized visibility and impact
- Help ensure the creative organization is structured to support current business needs and future growth
- Strengthen trust with key stakeholders through strong thinking, strong work, and strong follow-through
- Drive work that is creatively ambitious and operationally realistic
Requirements
- 12+ years of experience in creative, art direction, copy, design, brand, campaign, or integrated marketing roles
- Significant experience leading senior creatives and multidisciplinary teams
- Experience leading work across multiple channels, including brand, social, campaign, content, and launch
- Proven ability to move between strategic leadership and hands-on creative direction
- Experience building teams, mentoring talent, and improving creative workflows
- Comfort working in fast-moving environments with multiple priorities and high standards
- A strong portfolio of brand and campaign work that shows concept strength, craft, and range
Skills
- Strong presentation and communication skills with executive-level stakeholders
- Working knowledge of emerging creative tools and AI-enabled workflows is a strong plus
Location
- New York
Work Type
- Hybrid
Experience Level
- Senior
Salary/Compensations
- $190,000
Benefits
- 401(k) match
- Bonus
- Access to medical, dental and vision insurance plans
- Opportunities to invest through our Employee Stock Purchase Plan (ESPP)
- Unlimited paid time off
- Company holidays
- Annual education reimbursement for job related courses
- Wellness Reimbursement
- Access to commuter spending accounts
- Legal assistance plans
- Family support services
- Exclusive employee discounts
About the Company
- Gen is a global force committed to ensuring that everyone, everywhere, can live their lives digitally safe.
- Our family of brands includes Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, CCleaner and MoneyLion.
- We unite the brightest minds, the sharpest tech and the most diverse thinking to protect over 500 million people.
- We’ve built an inclusive workplace where your well-being is a priority because true success comes from a place of balance and authenticity.
- Gen Studio is Gen Digital’s in-house creative team, developing campaigns, social content, product storytelling and launch creative for our family of brands.
Equal Opportunity
- Gen is an equal opportunity employer, and we’re committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience and business needs.