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About the Role
Shero is hiring a full-time CRO Specialist to own conversion rate optimization across their Shopify client portfolio. This is a hands-on role for someone who reads data quickly, spots the story behind the numbers, and turns it into clear hypotheses, wireframes, and tests that move revenue.
Responsibilities
- Audit and diagnose.
- Combine GA4, Shopify analytics, heatmaps, scroll maps, and session recordings into one clear view of the funnel.
- Identify friction, drop-off points, and missed revenue, and quantify the opportunity behind each finding.
- Run full CRO audits on Shopify stores across the buying journey, including product discovery, product pages, cart, and checkout.
- Turn data into hypotheses.
- Write sharp, testable hypotheses grounded in quantitative and qualitative evidence.
- Prioritize ideas using a consistent framework (such as ICE or PIE) based on impact, confidence, and effort.
- Translate findings into plain language recommendations clients and internal teams can act on.
- Wireframe the solution.
- Produce high-level wireframes and annotated concepts that show what to change and why.
- Hand off clear briefs to designers and developers so tests move from idea to launch without rework.
- Build and run the roadmap.
- Own a prioritized CRO roadmap for each client.
- Assess traffic and data quality to determine when A/B testing is viable; for lower-traffic stores, use customer research and other evidence to recommend improvements, and clearly distinguish tested results from directional findings.
- Set up, QA, and launch A/B and multivariate tests across different testing platforms.
- Define primary, secondary and guardrail metrics, sample size, and test duration before launch.
- Analyze results with statistical rigor, document learnings, and feed them into the next round of tests.
- Partner across teams.
- Work with digital marketing specialists to align landing pages and offers with traffic sources.
- Collaborate with design, solutions, and development to turn recommendations into feasible, effective customer experiences.
- Identify tracking and measurement issues that could affect CRO decisions, and work with the Marketing Technology Engineer to validate data, resolve issues, and ensure reliable test results.
- Present findings and test results to clients and leadership in a clear, confident way, including occasional on-site client visits.
- Contribute to various team meetings and share wins and learnings across all Shero teams.
- Grow the CRO practice.
- Identify opportunities to expand CRO support for existing clients and introduce the service to clients who don’t currently use it.
- Partner with account and sales teams to develop recommendations and support proposals, with guidance from the wider team.
- As demand grows, help develop CRO processes and share your knowledge with future team members, with the potential to take on greater team leadership over time.
Requirements
- Five or more years of ecommerce experience, preferably at an agency, with at least three years focused on CRO.
- Ecommerce depth matters more than years in CRO alone: candidates who moved into CRO from design, marketing, or solutions roles are encouraged to apply.
- Shopify experience: knowledge of Shopify themes, apps, checkout, and analytics.
- Strong GA4 skills, including funnel exploration, segments, events, and ecommerce reporting.
- Proven experience with heatmapping and session recording tools such as Hotjar, Microsoft Clarity, or Lucky Orange.
- Experience setting up and running tests on more than one testing platform.
- A track record of audits that led to tests, and tests that led to measurable revenue gains.
- Ability to create clear wireframes in Figma or a similar tool.
- Solid understanding of test statistics: significance, sample size, and when to call a test.
- Clear written and verbal communication with both technical and non-technical audiences.
- Comfort using AI tools such as Claude to speed up analysis, audits, and test documentation.
- Ability to work remotely with consistent overlap with US business hours, where most Shero clients are based.
Skills
- Shopify
- GA4
- Heatmapping
- Session recording tools
- Figma
- AI tools
Location
- Remote (US-based)
Work Type
- Full-time
- Salaried
- Remote
Experience Level
- 5+ years ecommerce experience
- 3+ years CRO experience
Salary/Compensations
- $90,000 to $120,000 per year
Benefits
- Paid time off
- Sick days
- Flex time
- Paid holidays
- Floating or religious holidays options
- Medical benefits
- Dental benefits
- 401(k) plan eligibility after one year
- Employer match up to 3% on 401(k)
About the Company
- Shero Commerce is an ecommerce agency that helps brands grow on Shopify through strategy, design, development, and digital marketing.
- Our marketing team covers PPC, SEO, CRO, organic social, and email, and works side by side with our design and development teams on every client account.
- At Shero, our culture is built on: Collaboration and Innovation, Professional Vulnerability and Healthy Conflict, Positivity and a Can-Do Spirit, Continuous Growth.
Equal Opportunity
- Shero is an at-will, equal opportunity employer.
- We welcome applicants of all backgrounds, cultures, life experiences, abilities, and identities.
- We are dedicated to maintaining a workplace free from discrimination and harassment in all forms.
- Shero does not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, marital status, veteran status, or any other characteristic protected by applicable law.