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About the Role
Questrade Financial Group (QFG) is seeking a Senior Manager, Integrated Campaign Marketing to lead brand awareness, equity, and client acquisition through strategic planning and execution of non-digital and integrated marketing campaigns. This role will oversee offline media channels, act as a liaison between agencies and internal teams, and drive performance evaluation to optimize marketing ROI.
Responsibilities
- Lead the end-to-end strategy, multi-channel planning, and execution of offline and integrated marketing campaigns (including TV, Out-of-Home, radio, print, and experiential brand activations) to drive brand awareness, equity, and client acquisition across all Questrade Financial Group product lines.
- Direct strategic relationships with external creative agencies, media buying partners, and production vendors—establishing performance accountability, governing briefs, and ensuring deliverables meet brand standards and contractual commitments.
- Partner closely with internal Brand, Growth Marketing, Product, Legal, and Compliance leadership to align non-digital marketing initiatives with broader business go-to-market strategies and regulatory requirements across financial advertising.
- Own the non-digital campaign portfolio budget, directing resource allocation, forecasting expenditures, reviewing vendor commitments, and optimizing spend to maximize return on marketing investment (ROI).
- Direct asset production and creative development for offline channels, guiding campaign concepts, messaging strategy, and visual identity to ensure maximum audience resonance and strict brand consistency.
- Establish comprehensive evaluation frameworks, tracking offline performance metrics, brand lift, and conversion impact to deliver strategic, data-driven reports and recommendations to leadership.
- Monitor competitive market activity, audience consumption habits, and media trends across non-digital channels to identify high-impact placement opportunities and media innovations.
- Drive cross-functional campaign workflows and project governance, setting clear milestones, mitigating execution risks, and ensuring end-to-end delivery on schedule and within budget.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Advertising, Communications, or equivalent practical experience.
- 6+ years of progressive experience in marketing campaign management, with demonstrated experience leading multi-channel integrated and non-digital campaigns (TV, OOH, radio, print, experiential).
- Proven track record of managing external creative agencies, media planning/buying partners, and production vendors.
- Strong budget management capabilities with experience tracking campaign ROI, marketing spend, and performance metrics.
- Exceptional cross-functional collaboration and communication skills, with experience aligning cross-functional partners and senior leadership.
- Experience in financial services, fintech, or another regulated industry.
- Familiarity with media attribution frameworks, brand lift studies, and offline-to-online conversion tracking.
- Experience managing direct reports or leading matrixed project teams.
Skills
- Integrated Campaign Marketing
- Brand Awareness
- Brand Equity
- Client Acquisition
- Non-digital Marketing
- Integrated Marketing Campaigns
- Offline Media Channels
- TV
- Out-of-Home (OOH)
- Radio
- Experiential Brand Activations
- Agency Governance
- Strategic Partnerships
- Go-to-Market Strategy
- Budget Management
- ROI Optimization
- Creative Direction
- Brand Governance
- Performance Evaluation
- Market Intelligence
- Media Innovation
- Project Management
Location
- Hybrid
Work Type
- Hybrid
- Full-Time Permanent
Experience Level
- Senior Manager
- 6+ years
Education Level
- Bachelor’s degree in Marketing, Business Administration, Advertising, Communications, or equivalent practical experience.
Salary/Compensations
- $150,000 - $170,000
Benefits
- Health & wellbeing resources and programs
- Paid vacation, personal, and sick days
- Competitive compensation and benefits packages
- Competitive incentive (bonus) program
About the Company
- Questrade Financial Group (QFG) comprises Questrade, Questbank, Questrade Wealth Management, Community Trust Company, Zolo, and Flexiti, offering a range of financial services including investments, managed portfolios, mortgages, and real estate services.
- QFG utilizes cutting-edge technology to enhance Canadians' financial success and security.
- The company combines human-centric collaboration with AI-driven innovation to redefine financial services.
- QFG fosters a diverse, inclusive, and hybrid workplace that encourages creativity and curiosity.
Equal Opportunity
- Questrade Financial Group of Companies is committed to fostering a diverse, inclusive and accessible work environment where individuals are treated with dignity and respect.
- The team reflects the diversity of the communities we serve and operate in.
- If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.