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About the Role
The SEM Supervisor will lead a team of planners and coordinators to execute, manage, and optimize search engine marketing campaigns across Google Ads, Bing Ads, and other search platforms. This role requires a focus on maximizing client ROI while fostering innovative approaches in search strategies. You will collaborate closely with internal teams, external creative agencies, and clients, serving as a point of expertise on SEM best practices and optimization tactics.
Responsibilities
- Develop and implement SEM strategies, including keyword research, campaign structuring, and targeting, to meet client objectives.
- Oversee the daily account management of paid search campaigns, ensuring alignment with client budget caps, quality scores, and impression share metrics.
- Monitor, analyze, and report on campaign performance, delivering actionable insights to clients and internal teams.
- Handle the QA processes, write offs process, and work with partners.
- Collaborate with both AdOps and analytics teams to ensure proper campaign measurement against key KPIs and identify optimization opportunities.
- Serve as the primary contact for clients, providing regular campaign updates and performance insights.
- Maintain a deep understanding of client business objectives to tailor SEM strategies accordingly.
- Conduct client presentations, communicating strategic recommendations and optimization insights.
- Supervise, train, and mentor planners and coordinators, ensuring quality control and adherence to deadlines.
- Conduct regular team reviews, providing constructive feedback to promote growth and skill development within the team.
- Foster a collaborative environment that encourages innovative thinking and strategic rigor.
- Stay current on SEM industry trends, platform updates, and tools to refine and improve Noble People’s SEM strategies.
- Implement and advocate for best practices within SEM, ensuring campaign effectiveness and efficiency.
- Actively participate in cross-functional meetings to integrate SEM insights into broader media strategies.
- Other duties as assigned.
Requirements
- Experience in SEM, with a focus on Google Ads and Bing Ads
- Proven track record of managing high-volume campaigns with an emphasis on tactical planning.
- Google Ads Certification (up to date and current).
- Proficiency in developing CPA and SOV bidding strategies within platform.
- Proficiency in Excel, utilizing basic formulas such as SUM, SUMIF, VLOOKUP.
- Competence in SEM tools such as Google Editor, SA360, DV360
- Proven experience onboarding audiences, setting up exclusions and suppressions.
- Excellent written and verbal communication skills, with an ability to convey strategic ideas and performance results to clients and internal teams.
- Experience managing and developing a team of SEM professionals.
- Experience running retail product specific campaigns within Google, Amazon Search, Apple Ads
- Competence with AI platforms such as Microsoft CoPilot and ChatGPT
Skills
- SEM
- Google Ads
- Bing Ads
- Excel
- Google Editor
- SA360
- DV360
- Microsoft CoPilot
- ChatGPT
Salary/Compensations
- $85,000 - $100,000 USD per year
Benefits
- 15 PTO days per annum
- Safe & sick days
- Personal and Birthday PTO
- Summer Fridays
- Mental Health & Wellness days
- Sabbatical Program (for employees with 7+ years of service)
- Comprehensive healthcare plan (Medical with Telehealth/virtual care options, Dental, Vision)
- 401K
- STD
- LTD
- Life Insurance
- Cell phone reimbursement
- Pre-tax commuter benefits
- Flexible Spending Account
- Daily snacks
About the Company
- Noble People is a media agency that is a fearless, forward-thinking collective of creative problem-solvers who thrive on bold ideas and no-bull rationale.
- Media is viewed as anything and everything that creates meaningful connections between a brand and its audience.
- The company believes in blending bold, creative thinking with data-informed insights to maximize every lever of marketing for transformational growth.
- Their mission is to unlock the professional potential of everyone in their ecosystem.
- They empower employees to elevate themselves, their teammates, and their clients, creating a culture where ambitious, growth-focused individuals thrive.
- Noble People builds careers alongside brands, delivering measurable results through innovative thinking.
- They partner with world-class brands like Coca-Cola, Stripe, and Smartsheet, and amplify the voices of challengers like Cresco and tastytrade.
- The company culture values questioning convention, pushing boundaries, and keeping it real.
Equal Opportunity
- Noble People is committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent.
- Their diversity of experiences, backgrounds, locations, viewpoints, and ideas is what makes them a great place to work and differentiates them as an employer of choice.
- They are an equal opportunity employer committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic.
- Each person is valued for his or her talents, expertise, experience, and perspective.