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About the Role
You will own Pocket's Meta advertising end-to-end, managing acquisition across the US and Europe. This hands-on role requires daily campaign launching, optimization, testing, and data-driven decision-making to scale spend while maintaining target CAC and ROAS.
Responsibilities
- Manage Meta Ads performance across the US and Europe with multi-million dollar monthly budgets.
- Oversee campaign structure, budgets, bidding, and daily optimization to minimize wasted spend.
- Develop and execute a testing roadmap for creatives, angles, offers, and landing pages.
- Conduct competitor research on ads, landing pages, and offers to identify learning opportunities.
- Provide data-driven creative direction, collaborating with the Creative Director on ad production.
- Deliver daily and weekly reports on CAC, ROAS, and scaling opportunities, ensuring channel profitability.
Requirements
- Proven track record of scaling Meta ad accounts to multiple seven figures per month profitably.
- Hands-on expertise in Meta Ads, performing in-platform work directly.
- Experience managing budgets exceeding $100K per month and aggressively scaling brands.
- Demonstrated ability as a relentless tester of creatives, angles, and audiences.
- Strong competitive research skills using both tools and manual methods.
- Highly analytical with proficiency in spreadsheets for data-driven decision-making.
- Comfortable owning strict CAC and ROAS targets at scale and optimizing independently.
- Clear understanding of the synergy between media buying and creative strategy.
- Excellent communication skills: fast, direct, and clear.
- Experience scaling DTC, consumer tech, or premium hardware brands is a strong plus.
- Deep knowledge of Meta creative frameworks and high-converting ad formats/angles is a strong plus.
- Experience managing large budgets across international markets, particularly the US and Europe, is a strong plus.
Skills
- Meta Ads
- Campaign Management
- Performance Marketing
- CAC Optimization
- ROAS Optimization
- A/B Testing
- Creative Testing
- Competitor Analysis
- Data Analysis
- Spreadsheet Proficiency
- DTC Marketing
- Consumer Tech Marketing
- Hardware Marketing
Location
- San Francisco
- Remote (possible start)
Work Type
- Full-time
- In-person
- Remote (possible start)
Experience Level
- Multiple seven figures per month in profitable Meta ad spend
- Budgets well above $100K per month
Salary/Compensations
- Competitive compensation
Benefits
- Full ownership of Pocket's Meta acquisition channel
- High autonomy
- Direct impact on company growth
- Direct access to founders
- Close collaboration with creative and marketing teams
About the Company
- Pocket is a Y Combinator W26 company.
- We are building a premium hardware plus software product in the AI voice recorder space.
- We are obsessed with quality and speed.
- We are scaling very fast in the US and European markets.
- We are building a device experience that can become the category leader.