Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
Tailor your resume to this Director of Community Relations role.
Rezi rewrites your resume against Kensington Place Redwood City's job description. Free.
Tailor your resume to this Director of Community Relations role.
Rezi rewrites your resume against Kensington Place Redwood City's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Director of Community Relations posting at Kensington Place Redwood City — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Director of Community Relations posting at Kensington Place Redwood City — free, in seconds.
About the Role
The Kensington White Plains is seeking an experienced, energetic, and relationship-driven Director of Community Relations to join our Sales & Marketing leadership team. This role is crucial for driving occupancy, strengthening the sales pipeline, and expanding Kensington's presence in the community by leading sales initiatives, cultivating referral partnerships, and overseeing prospect engagement.
Responsibilities
- Lead and execute sales strategies to achieve occupancy, move-in, revenue, and conversion goals.
- Conduct personalized community tours and guide prospects through the sales and move-in process.
- Maintain an active sales pipeline through consistent prospect engagement and relationship development.
- Monitor sales performance, occupancy trends, and conversion rates, implementing action plans for improvement.
- Maintain accurate sales documentation, lead activity, and occupancy forecasts in CRM systems.
- Build and maintain strong relationships with hospitals, rehabilitation centers, physicians, and other referral partners.
- Develop and execute strategic outreach plans to generate qualified leads and increase community awareness.
- Represent The Kensington at professional networking events and community functions.
- Track outreach activity and evaluate the effectiveness of referral relationships.
- Coordinate follow-up with referral partners and strengthen ongoing relationships.
- Collaborate with partners to educate them on Kensington's services and care capabilities.
- Develop and support sales, marketing, and outreach plans aligned with objectives.
- Plan and execute events to introduce prospective residents and referral partners to The Kensington.
- Conduct competitive market analyses to evaluate pricing, services, and community positioning.
- Identify opportunities to strengthen market presence and differentiate services.
- Partner with community leadership on marketing initiatives and strategic recommendations.
- Collaborate with leadership to ensure a coordinated approach to sales and admissions.
- Provide guidance and coaching to team members involved in the sales process.
- Assist with recruitment, onboarding, training, and performance development of Sales & Marketing team members.
- Establish clear expectations and promote a collaborative, results-oriented team environment.
- Ensure seamless communication between sales and operations for an exceptional resident experience.
Requirements
- Minimum of five years of relevant leadership experience, preferably within senior living, assisted living, healthcare, hospitality, or a related service-driven environment.
- Demonstrated success in sales leadership, business development, relationship management, and achieving measurable performance goals.
- Experience in senior living sales, particularly within assisted living or memory care, strongly preferred.
- Strong understanding of the senior living marketplace, referral development, and the needs of older adults and their families.
- Proven ability to build professional relationships and develop effective community outreach strategies.
- Exceptional verbal, written, interpersonal, and presentation skills.
- Strong organizational, analytical, and time-management skills, with the ability to manage multiple priorities.
- Experience analyzing sales metrics, occupancy trends, budgets, and conversion performance.
- Proficiency in Microsoft Office, CRM platforms, and property management systems.
- A proactive, self-motivated leadership style with the ability to work independently while collaborating across departments.
- A warm, energetic, and professional personality with a genuine passion for seniors and their families.
- Ability to maintain a flexible schedule, including occasional evenings, weekends, and holidays.
- Reliable transportation for local outreach and professional networking activities.
Skills
- Sales Leadership
- Business Development
- Relationship Management
- Community Outreach
- Strategic Planning
- Marketing
- Event Planning
- Market Analysis
- Team Leadership
- Collaboration
- Communication
- Organization
- Analysis
- Time Management
- CRM Platforms
- Property Management Systems
Location
- White Plains
Work Type
- Full-time
Experience Level
- 5+ years leadership experience
Salary/Compensations
- Up to $110k
Benefits
- Competitive Salary
- Commission Earnings
- Bonus Potential
- Health, Dental, Vision, Life Insurance, and Other Optional Benefits
- 401(k) Retirement Plan
- Paid Vacation
- Employee Assistance Program
- Professional Development and Growth Opportunities
About the Company
- The Kensington White Plains is part of a community driven by core values: A Love for Seniors, Respect for Each Other, Passion for Excellence, and a Spirit to Serve.
- At The Kensington, we believe that every relationship matters. From the first conversation with a prospective family to the moment a new resident joins our community, our Sales & Marketing team plays an essential role in bringing Our Promise to life.
Equal Opportunity
- The Kensington Senior Living is an Equal Opportunity Employer.
- We are committed to providing equal employment opportunities and reasonable accommodations in accordance with applicable federal, state, and local laws.