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About the Role

The Boutique Director will lead the Sandro and Maje freestanding boutiques in New York’s Meatpacking District, focusing on performance, growth, and building a strong community presence. This role is crucial for establishing the boutiques as key neighborhood destinations and developing a loyal, high-value client base.

Responsibilities

Lead the Sandro and Maje Meatpacking boutiques as one business while protecting the identity, standards, and commercial priorities of each brand.
Create a high-performance culture built on clear expectations, ownership, follow-through, and accountability.
Maintain a highly visible presence on the sales floor and coach in real time on selling behaviors, client experience, product knowledge, and KPI performance.
Develop Store Directors and managers into strong business leaders through regular coaching, feedback, goal setting, and individual development plans.
Hold leaders and teams accountable for sales results, behaviors, attendance, operational standards, and execution of action plans.
Identify performance gaps quickly and implement clear improvement plans, including formal performance management.
Recognize strong performance, create growth opportunities, and build succession plans and a strong internal talent bench.
Create an engaging team culture with direct, consistent, and transparent communication.
Own the sales and profitability performance of both boutiques, delivering against budget, forecast, and Company objectives.
Drive key selling KPIs, including conversion, UPT, ATV, full-price selling, clientele sales, and CRM performance.
Review performance by brand, store, team, and individual seller to identify opportunities and hold leaders accountable.
Partner with the District Manager and cross-functional teams to develop and execute action plans that increase traffic, conversion, productivity, and profitability.
Ensure staffing, scheduling, and floor coverage support peak business periods and the needs of both stores.
Build a strong clienteling culture, with client development treated as a core selling responsibility.
Own the growth and quality of the Meatpacking client base, focusing on acquisition, retention, reactivation, and development of high-value clients.
Set clear expectations for outreach, appointments, follow-up, and CRM activity, holding the team accountable for execution and results.
Personally develop relationships with top clients and support teams in creating elevated, personalized experiences.
Create store-level client events, appointments, and outreach strategies.
Build strong connections within each store’s community and neighborhood, identifying key events, partnerships, and local opportunities.
Establish Sandro and Maje as active, visible members of the Meatpacking community.
Build and maintain partnerships with local businesses, hotels, restaurants, residential buildings, offices, community groups, and other relevant neighborhood partners.
Identify opportunities for local activations, cross-promotions, events, and partnerships.
Develop a strong understanding of the Meatpacking customer, neighborhood traffic patterns, competitive landscape, and local events.
Represent Sandro, Maje, and SMCP professionally within the local community.
Ensure every client receives an elevated and consistent experience aligned with brand standards.
Champion SMCP training and ensure teams consistently apply selling ceremony, service standards, and product knowledge.
Partner with Visual Merchandising, Retail Operations, Training, and Merchandising to ensure strong execution.
Ensure both boutiques maintain exceptional front-of-house and back-of-house standards.
Own staffing, recruitment, and retention for both boutiques within approved FTE and payroll budgets.
Build an external talent network and maintain a pipeline of strong candidates.
Recruit individuals with strong selling, clienteling, and relationship-building capabilities.
Partner with Human Resources on development, succession, retention, and performance management.
Ensure compliance with Company policies, procedures, and operational standards.
Own payroll management, scheduling, loss prevention, shrink, inventory accuracy, and stock organization.
Monitor stock levels and assortment opportunities and communicate business needs and client feedback.
Ensure operational issues are addressed quickly and do not compromise the client experience or selling environment.
Act as an entrepreneur, supporting brand ambition and taking ownership of the business.
Display passion and serve as a Brand Ambassador.
Nurture creative thinking and innovation to drive the business and client experience.
Lead with respect, professionalism, and integrity.
Develop a global mindset and embrace diversity.

Requirements

7+ years of retail leadership experience, ideally within premium, contemporary, or luxury fashion.
Proven track record of developing high-performing teams and holding leaders and sellers accountable for results and behaviors.
Strong clienteling background with demonstrated success building and growing a loyal client base.
Experience building external partnerships, community relationships, or local business development initiatives strongly preferred.
Strong commercial and analytical skills with the ability to translate KPIs into clear actions.
Excellent coaching, communication, and interpersonal skills.
Highly visible, hands-on leader who thrives in a fast-paced, entrepreneurial environment.
Strong organization, prioritization, and follow-through with the ability to manage two boutiques and two brand identities.
Proficiency in Microsoft Office suite and retail CRM/clienteling tools.
Flexible and able to adapt to change within an evolving group.

Skills

Leadership
Team Development
Accountability
Sales Coaching
Performance Management
Clienteling
Business Development
Community Engagement
Customer Experience
Recruitment
Talent Management
Operational Excellence
Commercial Acumen
Analytical Skills
Communication
Interpersonal Skills
Organization
Prioritization
Follow-through
Microsoft Office Suite
CRM/Clienteling Tools

Location

Meatpacking District, NYC

Work Type

Full-time

Experience Level

7+ years of retail leadership experience

Education Level

Bachelor’s degree preferred

Salary/Compensations

Base Salary + Monthly/Seasonal Bonus Opportunity

Benefits

50% shopping discount
Seasonal clothing allowance
Comprehensive health, dental, life, and disability coverage
Employer-matched 401(k) with immediate 100% vesting
Generous paid time off (vacation, holidays, sick time, personal days)
Four Summer Fridays
Paid parental leave
Pet benefits
Employee Assistance Program (EAP)
MAVEN Family Planning support
Social Justice & Solidarity PTO
Annual and Seasonal Bonus Incentive Plan
Professional development support

About the Company

SMCP embodies the essence of Parisian elegance with its renowned brands, Sandro and Maje.
The company is committed to accessible luxury, bringing high-fashion designs and sustainability together.
SMCP operates in over 47 countries, is financially stable, and is in an exciting phase of growth.
The company culture thrives on engagement, inclusivity, and corporate social responsibility.
SMCP aims to meet ambitious sustainability goals by 2030.
Collections reflect the dynamic interplay of casual elegance and evening sophistication.
SMCP is a forward-thinking company where innovation and sustainability come together.
The company focuses on growth, stability, and prioritizing internal mobility.
SMCP offers a culture that fosters creativity, engagement, and meaningful career opportunities.
Collections from Sandro and Maje blend timeless Parisian style with a contemporary edge.
SMCP is an evolving story where passion, creativity, and sustainability are at the forefront.
The company is shaping the future of fashion with a strong foundation of growth, stability, and engagement.

Equal Opportunity

At SMCP, We Style Happiness at Work—Lead with Passion and Purpose!