Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Head of VIP, Influencers & PR role.

Rezi rewrites your resume against Tala (We are Tala Ltd)'s job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Head of VIP, Influencers & PR posting at Tala (We are Tala Ltd) — free, in seconds.

About the Role

Lead the strategy across VIP partnerships, Influencers, Ambassadors, Pro, PR, gifting and events to build TALA’s profile, cultural relevance and desirability. You will turn TALA into a brand that people see, talk about and want to be part of by putting TALA in the right hands, in the right places, with the right people.

Responsibilities

Build and own TALA’s VIP strategy, identifying key individuals to increase awareness, desirability, and cultural relevance.
Develop relationships with celebrities, musicians, stylists, athletes, tastemakers, and influential cultural figures.
Create strategic partnerships including organic product placement, collaborations, appearances, and brand moments.
Own the strategy, vision, and evolution of TALA’s Ambassador and Pro programmes.
Define the role of Ambassador and Pro programmes within TALA’s broader brand and awareness strategy.
Establish the programme proposition, structure, tiers, criteria, and long-term growth strategy for Ambassador and Pro programmes.
Build a network of ambassadors and professional athletes who align with TALA and can become powerful advocates.
Set the strategic direction for recruitment, relationship development, activation, and retention for Ambassador and Pro programmes.
Continuously assess and evolve Ambassador and Pro programmes based on KPIs.
Own the overall influencer strategy, defining how influencer partnerships drive awareness, cultural relevance, desirability, and growth.
Set the direction for the talent TALA works with, from high-profile creators to emerging talent and community voices.
Identify opportunities to move beyond traditional influencer activity into cultural partnerships, organic product placement, and high-impact moments.
Ensure influencer strategy is integrated with VIP, Ambassador, Pro, PR, gifting, social, and campaign activity.
Set clear KPIs and continuously evolve the influencer strategy based on performance and cultural opportunity.
Own the strategic direction for TALA gifting, transforming it into an awareness and brand-building engine.
Define who TALA should be gifting, when, why, and what gifting should achieve.
Oversee the strategy for key product launches, cultural moments, VIP gifting, stylist seeding, and wider brand moments.
Lead the team in developing, signing off, and executing gifting programmes.
Own the overall PR strategy and communications agenda for TALA.
Define the role of PR within the wider brand strategy and how it will contribute to building fame, credibility, and awareness.
Set the annual PR strategy, priorities, narratives, and key cultural moments.
Brief the PR agency to establish key story angles and proactively identify opportunities to create news.
Ensure the PR team and agency has a clear roadmap and empower them to execute against it.
Own the TALA events and experiences strategy, defining how physical brand experiences can drive awareness, desirability, community, and growth.
Set the annual events strategy, including the role of VIP events, consumer experiences, cultural moments, product launches, retail activations, and larger-scale brand moments.
Define what makes a TALA experience distinctive and ensure every activation is rooted in the brand.
Identify and feed into the events team opportunities for TALA to create culturally relevant moments.
Oversee the brief and objectives for key events.
Oversee the evaluation of the effectiveness of events against objectives, continually evolving the approach.

Requirements

Highly connected, culturally switched-on, and relentlessly ambitious.
Significant experience across VIP, celebrity, influencers, PR, and events within fashion, beauty, lifestyle, or a culturally relevant consumer brand.
A strong existing network of VIPs, stylists, agents, managers, media, and cultural tastemakers.
Proven ability to build authentic relationships with high-profile talent.
Experience creating campaigns and moments that generate significant awareness and organic conversation.
Strong commercial and strategic thinking, understanding that awareness must contribute to brand and business growth.
A strong understanding of culture, fashion, music, TV, sport, entertainment, and what makes people talk.
An instinct for what feels cool, relevant, and TALA.
Exceptional relationship-building and negotiation skills.
Confidence to challenge the status quo and create innovative ideas.
A highly proactive, entrepreneurial approach, spotting opportunities rather than waiting for a brief.
Ability to operate at both strategic and executional levels.

Skills

VIP Strategy
Influencer Marketing
Ambassador Programmes
Public Relations (PR)
Gifting Strategy
Event Management
Partnership Development
Relationship Building
Negotiation
Strategic Planning
Commercial Acumen
Cultural Awareness
Brand Marketing

Location

Remote

Work Type

Full-time

Experience Level

Senior

Benefits

25 days holiday a year plus bank holidays
Very generous employee discount after probation period
Nominated Friends & Family Discount
Clothing allowance spending gift
Class Pass or Gym Flex membership
Health Shield
Enhanced maternity/paternity pay
Charity fundraising match of up to £1,000

About the Company

TALA is an activewear brand built to actively solve problems without creating new ones for people, the planet, or anyone else.
Every collection prioritizes functionality and thoughtful design, combining premium fabrics with multi-way versatility and flattering fits.
Founded in 2019 by Grace Beverley, TALA is a proud female-led brand on a mission to make consciously made active and off-duty styles accessible and inclusive without sacrificing performance or fit.