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About the Role
The Senior Brand Manager will be responsible for commercial partner brand consultancy, guideline governance, and managing the brand interface with UEFA and internal partnerships teams. This role involves advising on IP usage, overseeing brand guidelines, representing Relevent with the UEFA Brand team, and ensuring consistent brand usage.
Responsibilities
- Maintain a thorough understanding of competition brands, identities, positioning, and guidelines.
- Contribute insights, trends, and commercial opportunities to brand strategy development.
- Support the development of consistent Brand Guidelines, balancing protection and flexibility.
- Act as the first line of brand stewardship across commercial partnerships.
- Ensure partner activities respect and reinforce competition brands.
- Ensure a consistent approach to approvals and execution of brand assets across all partners.
- Monitor compliance and escalate exceptions.
- Lead partner brand onboarding, education, and ongoing engagement.
- Coordinate the distribution and application of approved brand guidelines, assets, and toolkits.
- Lead commercial partner brand inductions and workshops.
- Translate brand direction into practical, commercially relevant applications.
- Identify opportunities to strengthen partner effectiveness and competition brand equity.
- Act as the central point of contact for brand approval queries.
- Inspire partners with new IP integration opportunities.
- Be the key point of contact for UC3 and the UEFA Brand team on partner brand consultancy and creative approvals.
- Work with UC3 and the UEFA Brand team to evolve guidelines and processes.
- Collate and consolidate sponsor recognition branding for the season and Finals.
- Manage access to the UEFA Brand Centre for all commercial stakeholders.
- Drive consistent UEFA brand usage across Relevent.
- Create innovative and dynamic internal UMCC & Relevent document templates.
- Be the central point of contact for creative needs with external agencies and partners.
Requirements
- Proven experience in brand management, IP usage, and commercial executions within the sports or entertainment industry.
- Experience managing brand approvals within a rights holder environment.
- Track record of presenting to and collaborating with commercial leadership teams and partners.
- Experience influencing and aligning multiple stakeholders across client, partner, and agency teams.
- Autonomous, with the gravitas and senior presence to represent Relevent and UEFA.
- Innovative mindset, motivated by finding new ways for partners to activate IP and championing collaboration.
- Ability to build trusted, long-term relationships.
- Collaborative, low-ego approach and a willingness to help.
- High personal standards, with resourcefulness and tenacity.
- Clear, proactive communicator.
- Strong sense of ownership and urgency, with high levels of honesty and integrity.
Skills
- Strong eye for creative and design.
- Excellent stakeholder management, with the ability to influence, inspire, and negotiate.
- Confident communicator, able to educate, inspire, and advise partners.
- Pragmatic with an ability to balance brand protection with commercial flexibility and innovation.
- Exceptional attention to detail.
Experience Level
- Senior
About the Company
- Relevent Football Partners is a wholly owned subsidiary of Relevent, purpose-built to commercialise the UEFA men’s club competitions globally.
- An independent entity, Relevent Football Partners is tasked with providing UC3 — the joint venture between UEFA and European Football Clubs (EFC) — strategic and sales support in the worldwide marketing and sale of media, sponsorship, and licensing rights for the UEFA Champions League, UEFA Europa League, UEFA Conference League, UEFA Super Cup, UEFA Youth League, and the UEFA Futsal Champions League.
- Relevent Football Partners was awarded the commercial rights to the UEFA men’s club competitions (Champions League, Europa League and Conference League) on a global basis for the 2027 to 2033 cycle.
- Relevent Football Partners is building a world-class business focused on the monetisation of these commercial rights.