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About the Role

This is a senior leadership role leading Sweaty Betty’s global brand marketing function, setting the strategy and delivering the integrated brand agenda across campaigns, social, PR, influencer, partnerships and retail marketing. It combines strong creative judgment with commercial accountability, operational discipline and the ability to build a high-performing team.

Responsibilities

Translate the global brand positioning into an annual and seasonal brand marketing strategy, with clear audience priorities, cultural opportunities, product stories, market plans and measurable objectives.
Lead the development of full-funnel, 360° brand campaigns from insight and brief through creative development, production, activation and evaluation.
Build a consistent, recognisable brand presence across owned, earned and paid touchpoints.
Identify credible cultural moments, collaborations, talent and content formats that extend the brand beyond conventional campaign cycles.
Set the organic social strategy and editorial ambition across priority platforms, including Instagram, TikTok, Pinterest and Strava, ensuring strong channel-native storytelling and community engagement.
Lead earned media, reputation-building, talent and influencer strategy, and brand partnerships, working closely with specialist teams and external agencies to maximise impact and consistency.
Oversee global retail marketing, connecting brand campaigns, launches, events and local activations to the consumer experience and commercial calendar.
Partner with Product, Merchandising and Creative to build fame for Sweaty Betty’s hero products, combining technical performance, style and compelling consumer benefits.
Work with Creative, Studio, Growth, eCommerce, CRM, Wholesale and regional teams to create joined-up plans, strong execution and appropriate local adaptation.
Act as a senior brand decision-maker and strategic partner to the VP Marketing.
Partner with brand operations manager and fellow marketing channel leads to manage budgets, agency and partner investment, prioritisation and performance reporting.
Establish clear measures of brand health, consideration, engagement, campaign effectiveness and contribution to demand.
Lead, coach and develop the brand marketing organisation; establish clear accountability, approvals, planning processes and critical paths that enable high-quality work at pace.

Requirements

Significant senior brand marketing experience in premium consumer, fashion, lifestyle, sport, fitness or activewear, including leading integrated global campaigns.
Proven experience managing brand leads and specialist teams, agencies, budgets and complex cross-functional programmes.
Outstanding creative judgement, cultural fluency and the confidence to challenge generic work and champion bold ideas.
Commercially astute, able to connect brand investment with consumer behaviour, demand and business outcomes.
A strategic thinker who is equally capable of making decisions, simplifying complexity and delivering at pace.
An influential communicator and collaborative leader who raises standards, develops talent and creates accountability.
Genuine interest in women, movement, style and the cultural role of brands.

Skills

Brand strategy
Campaign development
Social media strategy
PR
Influencer marketing
Partnerships
Retail marketing
Product storytelling
Cross-functional leadership
Budget management
Performance reporting
Team leadership
Creative judgement
Cultural fluency
Commercial acumen
Strategic thinking
Communication
Collaboration

Location

London

Work Type

Full-time

Experience Level

Senior leadership

About the Company

Born in Notting Hill, London in 1998, Sweaty Betty was built on a belief that performance and femininity are not opposites, but coexist.
We create award-winning activewear and lifestyle products for every way women move through life.
We support more girls into sport through the Sweaty Betty Foundation.
Wolverine World Wide, Inc. is a global footwear and apparel company built on iconic brands including Merrell, Saucony, Wolverine, Sweaty Betty, Chaco, Hush Puppies, Stride Rite, HYTEST, and Bates.
Headquartered in Rockford, Michigan, the Company’s products are sold in approximately 170 countries and territories worldwide.
Recognized by Footwear News as Company of the Year, by Forbes as one of America’s Dream Employers, America’s Best Employers for Women, and America’s Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.
Wolverine Worldwide is a Certified™ Great Place To Work®.

Equal Opportunity

We are working to create a culture and team that represents our mission of empowerment. We want to celebrate our diversity, embody inclusion and create an equitable business.
Our DEI mission is "to embed diversity, equity and inclusion at the heart of our business. To create a culture of belonging that empowers everyone to be their best authentic self. We commit to celebrating different perspectives and to continuously learning, developing and challenging ourselves and our partners."
We are committed to working across our business and with our DEI committee & DEI Collective to be champions, allies and inclusive, always.
We are committed to equal employment opportunities. Ensuring we consider ALL applicants for jobs and working harder to make our job advertising more inclusive.