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About the Role
As a Senior Social Media Manager, you will develop social-first strategies, both organic and paid, that generate reach and create relevance. You will understand platform dynamics, engage target audiences with creative content, and strengthen brands with your sense for trends, tonality, and timing. In close collaboration with clients and internal teams, you will be responsible for the operational and strategic implementation of cross-channel measures across platforms like TikTok, Instagram, and YouTube. You will shape dialogues, optimize communities, and provide data-based recommendations for measurable impact.
Responsibilities
- Conceive, manage, and optimize social media strategies (organic and paid) for relevant channels, focusing on Instagram, TikTok, Snapchat, and YouTube.
- Strategically plan and evaluate social media advertising projects for national and international clients.
- Conceive, execute, and continuously monitor social media advertising campaigns.
- Optimize self-service campaigns based on client objectives and develop innovative campaign concepts.
- Develop target-group-specific social-first formats for organic content and paid ads aligned with client goals.
- Manage community engagement and continuously optimize it across all relevant social media channels.
- Monitor social media trends and developments to stay ahead of audience preferences.
- Create monthly and annual reports on organic and paid measures, focusing on KPIs and ROI, and provide actionable optimization recommendations.
- Serve as a central point of contact for clients in daily business, providing strategic advice on social media, revenue growth, and ROI optimization.
- Proactively identify client potential and foster intensive, long-term client relationships.
- Collaborate closely with account and campaign management teams to implement client brand and social media strategies.
- Advise and support account and campaign managers in the strategy, planning, and execution of influencer marketing campaigns.
- Create strategies, briefings, and reports using Google Sheets and Google Slides.
- Continuously monitor campaigns and provide feedback and improvement suggestions for processes.
Requirements
- Minimum of 3 years of experience in social media, community management, influencer marketing, and social media ads.
- Proficient understanding of key platforms (especially TikTok and Instagram) and their target audiences, with a focus on Gen Z and young millennials.
- Familiarity with common ad manager tools (e.g., Meta & TikTok Ads Manager).
- Knowledge of relevant KPIs and strong data analysis skills.
- Creative mindset with the ability to work independently and in a team.
- Strong eye for design and visual language.
- Strategic, goal-oriented, and practical approach to achieving measurable results.
- High organizational skills with the ability to prioritize tasks and manage multiple campaigns simultaneously.
- Excellent and constructive communication skills.
- Passion for copywriting and the combination of text and visuals.
- Ease in engaging in dialogue with the community.
- Hands-on mentality with high initiative, efficiency, and reliability.
- Solution-oriented approach and ability to remain calm and humorous in hectic situations.
- High-level proficiency in both written and spoken German and English.
Skills
- Social Media Strategy
- Organic Social Media
- Paid Social Media
- Social Media Advertising
- Campaign Management
- Content Creation
- Community Management
- Trend Monitoring
- Reporting & Analysis
- Client Consultation
- Influencer Marketing
- Google Sheets
- Google Slides
- Meta Ads Manager
- TikTok Ads Manager
Location
- Berlin
- Hamburg
- London
- Los Angeles
Work Type
- Remote
- Hybrid
- Onsite
Experience Level
- Senior
Benefits
- 28 days of vacation plus Christmas & New Year's Eve
- Half a day off on your birthday
- Workations (up to 6 weeks per year within the EU, upon agreement)
- 1 paid volunteering day for a cause of your choice
- Home office upon agreement
- Dogs welcome
About the Company
- Joli is a data-driven social media powerhouse and a global partner for creative campaigns that engage target audiences and sustainably strengthen brands.
- We discover the uniqueness of each brand and creatively translate it into social media.
- With passion and experience, we connect the right content creators with the right brands, develop tailor-made campaigns, and ensure that brands, creatives, and target audiences find each other optimally.
- Our Joli Intelligence app provides data-based insights, our Joli Studio produces high-quality content, and our international team thrives on creativity, innovation, and collaboration.
- We create social media experiences with real impact.