Head of Marketing/Head of Growth - 100 % remote
Digital Career Institute & Social Impact School · BE, DE
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About the Role
The Digital Career Institute (DCI) is a leading provider of digital further education in Germany, helping individuals transition into new careers by connecting education, the job market, and companies.
Responsibilities
- Strategic responsibility for DCI marketing, including cost forecasts and resource planning.
- Management and development of Brand & Content Marketing, Performance Marketing, and Offline Marketing, considering target group-specific personas.
- Leadership, coaching, and development of the marketing team, including building and optimizing internal team structures.
- Development and implementation of innovative marketing strategies to increase brand awareness, market leadership, and company growth.
- Strategic support for the introduction of new course offerings and expansion of the product portfolio.
- Identification and scaling of high-growth, investment-worthy marketing channels, and further development of CRM.
- Management and analysis of the performance of all marketing channels and campaigns.
Requirements
- Minimum of 5 years of experience in a senior marketing position, ideally in a startup.
- Extensive experience in Brand & Content Marketing, Performance Marketing (especially Social Media, SEA, and Display), and Offline Marketing.
- Several years of leadership experience in managing cross-functional teams.
- Experience in a fast-growing company, ideally in the education sector.
- Strong hands-on mentality, innovative mindset, and willingness to take risks.
- Strong analytical and strategic skills, with a data-driven and results-oriented approach.
- Fluent German and English language skills.
Skills
- Brand & Content Marketing
- Performance Marketing
- Social Media Marketing
- SEA
- Display Advertising
- Offline Marketing
- Team Leadership
- CRM
- Analytical Skills
- Strategic Planning
- Data-Driven Decision Making
- German Language Proficiency
- English Language Proficiency
Location
- Germany
Work Type
- Flexible Work Models
Experience Level
- Senior Marketing Position
- Leadership Experience
Benefits
- Varied responsibilities with significant autonomy.
- Opportunity to actively shape and optimize processes.
- Motivated team and short decision-making paths.
- Modern work environment.
- Flexible work models.
- Urban Sports Club membership.
- Workation up to 2 x 4 weeks per year in EU countries.
About the Company
- The Digital Career Institute (DCI) and the Impact School are united as an educational provider helping thousands of people restart their careers.
- DCI is a leading provider of digital further education in Germany, connecting education, the job market, and companies.
- DCI has offered further education in digital professions since 2016, initially to create new prospects for refugees and now for people of all nationalities.
- DCI aims to provide the best possible training to enable job entry in the digital industry with over 100 employees.
- The Impact School is an innovative educational provider founded in 2025, opening new career perspectives, especially where traditional paths fail.
- The Impact School focuses on qualification, permeability, and genuine participation in the labor market in education, care, and nursing.
- The Impact School develops practical further training, provides individual support, and collaborates closely with business, politics, and labor market actors.