Head of Marketing/Head of Growth - 100 % remote at Digital Career Institute & Social Impact School | BE, DE | Rezi

Head of Marketing/Head of Growth - 100 % remote at Digital Career Institute & Social Impact School

Head of Marketing/Head of Growth - 100 % remote

Digital Career Institute & Social Impact School · BE, DE

4 days ago

Head of Marketing/Head of Growth - 100 % remote

Digital Career Institute & Social Impact School · BE, DE

4 days ago
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About the Role

The Digital Career Institute (DCI) is a leading provider of digital further education in Germany, helping individuals transition into new careers by connecting education, the job market, and companies.

Responsibilities

  • Strategic responsibility for DCI marketing, including cost forecasts and resource planning.
  • Management and development of Brand & Content Marketing, Performance Marketing, and Offline Marketing, considering target group-specific personas.
  • Leadership, coaching, and development of the marketing team, including building and optimizing internal team structures.
  • Development and implementation of innovative marketing strategies to increase brand awareness, market leadership, and company growth.
  • Strategic support for the introduction of new course offerings and expansion of the product portfolio.
  • Identification and scaling of high-growth, investment-worthy marketing channels, and further development of CRM.
  • Management and analysis of the performance of all marketing channels and campaigns.

Requirements

  • Minimum of 5 years of experience in a senior marketing position, ideally in a startup.
  • Extensive experience in Brand & Content Marketing, Performance Marketing (especially Social Media, SEA, and Display), and Offline Marketing.
  • Several years of leadership experience in managing cross-functional teams.
  • Experience in a fast-growing company, ideally in the education sector.
  • Strong hands-on mentality, innovative mindset, and willingness to take risks.
  • Strong analytical and strategic skills, with a data-driven and results-oriented approach.
  • Fluent German and English language skills.

Skills

  • Brand & Content Marketing
  • Performance Marketing
  • Social Media Marketing
  • SEA
  • Display Advertising
  • Offline Marketing
  • Team Leadership
  • CRM
  • Analytical Skills
  • Strategic Planning
  • Data-Driven Decision Making
  • German Language Proficiency
  • English Language Proficiency

Location

  • Germany

Work Type

  • Flexible Work Models

Experience Level

  • Senior Marketing Position
  • Leadership Experience

Benefits

  • Varied responsibilities with significant autonomy.
  • Opportunity to actively shape and optimize processes.
  • Motivated team and short decision-making paths.
  • Modern work environment.
  • Flexible work models.
  • Urban Sports Club membership.
  • Workation up to 2 x 4 weeks per year in EU countries.

About the Company

  • The Digital Career Institute (DCI) and the Impact School are united as an educational provider helping thousands of people restart their careers.
  • DCI is a leading provider of digital further education in Germany, connecting education, the job market, and companies.
  • DCI has offered further education in digital professions since 2016, initially to create new prospects for refugees and now for people of all nationalities.
  • DCI aims to provide the best possible training to enable job entry in the digital industry with over 100 employees.
  • The Impact School is an innovative educational provider founded in 2025, opening new career perspectives, especially where traditional paths fail.
  • The Impact School focuses on qualification, permeability, and genuine participation in the labor market in education, care, and nursing.
  • The Impact School develops practical further training, provides individual support, and collaborates closely with business, politics, and labor market actors.