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About the Role
Illuvium is seeking a Growth Marketing Specialist to drive growth across its blockchain-enabled gaming ecosystem. This execution-focused role involves developing and delivering marketing campaigns, including paid user acquisition, social media, email marketing, and influencer coordination. The ideal candidate will be comfortable with creative work, campaign execution, performance analysis, and leveraging AI tools.
Responsibilities
- Plan, launch, and optimize paid user-acquisition and direct-response campaigns across relevant advertising platforms.
- Manage campaign budgets, audience targeting, and creative testing while monitoring acquisition, conversion, and engagement metrics.
- Plan and deliver social content, campaign copy, community announcements, and email campaigns for launches and player re-engagement.
- Coordinate influencer activity and collaborate with product, design, game development, and community teams on campaigns and launches.
- Utilize AI tools for market research, campaign ideation, content creation, audience analysis, and workflow automation.
- Report on campaign performance, share actionable insights, and identify new growth opportunities.
Requirements
- Experience running paid advertising or user-acquisition campaigns and optimizing them against measurable performance targets.
- Strong knowledge of direct-response marketing, audience targeting, conversion funnels, and creative testing.
- Experience delivering social media content and email campaigns, with strong copywriting and communication skills.
- Comfortable independently executing campaigns and collaborating with multiple stakeholders in a fast-moving remote environment.
- Confident using performance data and modern AI tools to improve marketing decisions and execution.
- A genuine interest in gaming and an understanding of player and online community behavior.
Skills
- Paid user-acquisition campaigns
- Direct-response marketing
- Social media content
- Email campaigns
- Copywriting
- Communication skills
- Performance analysis
- AI tools
- Market research
- Campaign ideation
- Content creation
- Audience analysis
- Workflow automation
- Influencer coordination
Location
- Remote
Work Type
- Full-time
Experience Level
- Individual contributor
About the Company
- Illuvium is building an interconnected universe of blockchain-enabled games, combining high-quality game development, digital ownership and a global player community.