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About the Role

Fanatics Collectibles is seeking a hands-on Mobile User Acquisition Manager to own end-to-end acquisition campaigns across our portfolio of mobile apps. You will manage paid media, optimize performance across multiple channels, collaborate on creative strategy, and leverage attribution data to acquire high-quality users while improving ROAS, retention, and long-term growth.

Responsibilities

Own end-to-end user acquisition strategy across a portfolio of Topps Digital mobile apps, influencing media strategy, creative direction, attribution, and growth initiatives.
Manage third-party ad network relationships.
Research and recommend third-party ad networks to test.
Onboard and integrate new ad partners with our attribution platform (Singular).
Supply networks with assets, creative refreshes, and tracking links.
Monitor campaign performance and recommend optimizing solutions.
Manage budgets and allocate accordingly to strive for optimal ROI.
Create, manage, and optimize in-house marketing campaign efforts, including Google AdWords campaigns and App Store Search Ads.
Research and test interest groups to find new pockets of users.
Partner with attribution platform representatives to maximize platform capabilities and campaign performance.
Partner with designers and content producers to develop, test, and optimize creative concepts using campaign performance insights.
Storyboard and project manage video ad creation and production.
Create campaign performance reports and effectively summarize for department review.
Create easily digestible UA reports to present to internal stakeholders.
Work closely with larger Fanatics Collectibles & Fanatics Holdings groups to identify and leverage cross-promotional opportunities.
Support experiential marketing events that drive app acquisition and user growth.

Requirements

4+ years of App User Acquisition or App Marketing Manager experience is required.
Experience with mobile apps, gaming, or other consumer mobile products is strongly preferred.
Experience planning, buying, and optimizing ROI-based campaigns.
Experience managing and optimizing meaningful paid acquisition budgets while allocating spend across channels and partners based on performance.
Experience managing relationships with third-party ad networks, DSPs, or user acquisition agencies.
Experience with Meta Ads Manager, Google Ads (App Campaigns/UAC), and Apple Search Ads is required.
Experience using mobile attribution platforms (Singular preferred; AppsFlyer, Kochava, or similar acceptable) to measure campaign performance, validate tracking, and inform optimization decisions.
Familiarity with mobile app and industry terminology and processes such as installs, retention, CPI, CAC, IAP, LTV, ROAS, CVR, cohort segmentation, etc.
Knowledge of trends and current events as they relate to the sports & entertainment apps in the Topps Digital suite and beyond.
Proficient in Microsoft Excel.
Effective communicator with strong writing and communication skills.
Willingness to work industry events to help drive on-site UA efforts.
Ability to thrive in a fast-paced, data-driven environment.
Passionate collector or in-depth knowledge of collectibles ecosystem.

Skills

Mobile User Acquisition
Paid Media Management
Performance Optimization
Creative Strategy
Attribution Data Analysis
ROAS Improvement
Retention Improvement
Long-term Growth Strategy
Retargeting Campaigns
Google Ads (App Campaigns/UAC)
Meta/Instagram Ads
3rd Party Ad Networks
CTV Advertising
Digital Sponsorships
Licensor Collaborations
Attribution Platform Management (Singular preferred)
Budget Management
Campaign Execution
Partner Management
Creative Testing
Cross-promotional Opportunities
Experiential Marketing Support
Microsoft Excel
Communication Skills
Writing Skills

Location

New York City

Work Type

Full-time

Experience Level

4+ years experience

Salary/Compensations

$96,250—$120,000 USD

Benefits

Information about benefits available at https://benefitsatfanatics.com/

About the Company

Fanatics is building a leading global digital sports platform, igniting the passions of global sports fans and maximizing the presence and reach for its hundreds of sports partners globally.
Fanatics operates across Commerce, Collectibles, and Betting & Gaming.
Fanatics has an established database of over 100 million global sports fans.
Fanatics has a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes.
Fanatics has over 2,000 retail locations, including its Lids retail stores.
Fanatics has over 22,000 employees committed to enhancing the fan experience.
Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology, backed by world-class investors, operators, and sports & entertainment partners.
Fanatics Collectibles is building the global leader in next-generation collectibles.
Topps Digital is a division of Fanatics Collectibles.

Equal Opportunity

Fanatics never seeks payment from job applicants.
Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process.
If you receive a suspicious message claiming to be from Fanatics recruiting, do not respond and report it.