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About the Role
DailyMail+ is seeking a talented CRO Executive to join the business and shape the performance of its website, apps, and user journeys to subscription. This role involves hands-on conversion optimization across web and app, focusing on paywalls, landing pages, checkout, and display assets to drive seamless conversion journeys. The executive will support the development of a test-and-learn framework, identify personalization and segmentation opportunities, and analyze data to build a best-in-class CRO approach across the UK, Australia, and US.
Responsibilities
- Produce data-led hypotheses to improve website and app performance for DailyMail+ subscriptions in the UK, US, and AU.
- Collaborate with product, brand, analytics, editorial, CRM, newsletter, and QA teams to build and launch A/B tests and subscription campaigns.
- Manage CRO roadmap items, including updating the roadmap, setting up test JIRA tickets, monitoring and recording test results, flagging risks, and maintaining the CRO pipeline.
- Analyze A/B testing results using VWO, Purchasely, and Zephyr.
- Analyze and break down data into easy-to-understand stories for stakeholders like Product & Acquisitions teams.
- Set up necessary metrics in VWO or similar platforms to ensure comprehensive measurement for each test.
- Set up and manage paywalls and landing pages using the CMS and paywall configuration tool for all markets.
Requirements
- Advanced knowledge of Conversion Rate Optimisation and associated Analytics.
- Proficient (or at least 1 year experience) with A/B testing tools (Adobe, VWO, A/B Tasty, Optimizely or similar platforms) to analyze tests and transform data into easy-to-understand key takeaways.
- Good working knowledge of HTML, CSS, and event tracking in A/B testing tools to ensure relevant success metrics are tracked.
- Collate and gather data on customer behavior, site and app usage, and acquisition opportunities for presentation to senior stakeholders.
- Foundational knowledge of UX/UI/Design and App/Web development.
- An eye for good design and understanding of effective web or app experiences.
- A clear communicator who can translate results into digestible updates for a range of stakeholders.
- Proactive attitude, exceptionally organized with impeccable attention to detail.
- Keenness to learn fast and make an impact.
- Analytically curious, comfortable navigating datasets to draw out actionable insights.
Skills
- Conversion Rate Optimisation
- Analytics
- A/B testing tools (Adobe, VWO, A/B Tasty, Optimizely or similar)
- HTML
- CSS
- Event tracking
- UX/UI Design
- App/Web development
- Data analysis
- Communication
Location
- London
Work Type
- Full Time
- Permanent
Experience Level
- 1 year experience with A/B testing tools
Benefits
- 25 days’ holiday (increasing by 1 per year up to a total of 30)
- Pension plan and life cover
- Discounts on online shopping, dining cards and vouchers
- Access to Employee Assistance Programme
- Onsite gym
- Subsidised canteen
- Onsite nurse and GP clinics
About the Company
- DailyMail+ has reached its second birthday and is one of the fastest-growing media subscriptions globally, with ambitious plans to become one of the largest media subscription brands in the world.
- dmg media's brands deliver highly engaging, trusted content to millions of loyal customers around the globe, 24 hours a day, seven days a week.
- The Mail brand reaches one in two Brits every month and is officially the best-read, most recognised, most engaged newsbrand in the country.
- Together, Daily Mail, The Mail on Sunday, MailOnline, Mail+, Metro, Metro.co.uk, i and inews.co.uk reach more than 10.1m people daily in the UK.
Equal Opportunity
- We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
- We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.