Athlete Marketing Specialist at Red Bull | AU | Rezi

Athlete Marketing Specialist at Red Bull

Athlete Marketing Specialist

Red Bull · AU

3 days ago

Athlete Marketing Specialist

Red Bull · AU

4 days ago
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About the Role

The Athlete Specialist is responsible for supporting the delivery and execution of the Australian Athlete Marketing Program, building Australia’s most innovative and impactful athlete programme. This role turns big ideas into reality, creating unexpected projects, cultural moments, stories and activations that push boundaries and capture attention.

Responsibilities

  • Develop and deliver 360° athlete marketing plans in collaboration with Media Network, Brand, athlete management and wider teams.
  • Lead athlete projects and activations, creating innovative “Only Red Bull Can” ideas that deliver impact within budget.
  • Manage a selected athlete portfolio, building strong relationships and maximising marketing, communications, performance and consumer impact.
  • Drive long-term athlete strategy, identifying opportunities across key sports to strengthen Red Bull’s competitive position.
  • Contribute to annual business planning, including Athlete and National Hero plans, BP alignment and budget planning.
  • Collaborate with local, HQ and global teams to deliver impactful athlete marketing and communications programmes.
  • Build strong relationships across the athlete ecosystem, unlocking future partnership and leverage opportunities.
  • Stay connected to priority sporting scenes, building networks, supporting scouting and strengthening brand relevance.
  • Drive athlete 360° alignment, keeping local and HQ teams updated on performance, projects, activations and plans.
  • Build Red Bull’s relevance and credibility in sport, strengthening industry networks and driving product education and usage.
  • Leverage Red Bull’s global athlete and event portfolio, connecting international assets with local opportunities to maximise impact.
  • Create standout athlete stories, projects and content that bring athlete personalities to life across the marketing mix.
  • Deliver the annual Athlete Marketing business plan, partnering with the Head of Athletes and Media Network across planning, target setting, execution and activation to maximise consumer impact.
  • Manage athlete commercial negotiations and agreements, partnering with the Head of Athletes and Legal to meet local and international requirements.
  • Lead athlete projects from planning to execution, managing stakeholders, rights and compliance to deliver on time and within budget.
  • Own athlete budget forecasting and tracking, identifying risks and opportunities against the annual business plan.
  • Maintain accurate athlete plans and reporting, keeping SportsNet up to date across key activities and milestones.

Requirements

  • Tertiary qualifications in Sport, Marketing, Business or a related field.
  • 4+ years’ experience in the sports industry, including 3+ years working directly with professional athletes.
  • 3+ years’ people management experience, with the ability to lead and engage individuals and cross-functional teams.
  • Strong network across the Australian sports industry, including athletes, agents, clubs, federations and media.
  • Strong marketing experience across projects, activations and partnerships that drive brand impact.
  • Qualified to work in Australia.
  • Must provide evidence of eligibility to work in Australia.
  • All submitted information must be true, accurate, and complete.

Skills

  • Athlete Marketing
  • Project Management
  • Stakeholder Management
  • Negotiation
  • Marketing Strategy
  • Brand Management
  • Budget Management
  • Relationship Building
  • Communication

Location

  • Australia

Work Type

  • Permanent
  • Onsite

Experience Level

  • 4+ years experience in the sports industry
  • 3+ years working directly with professional athletes
  • 3+ years people management experience

Education Level

  • Tertiary qualifications in Sport, Marketing, Business or a related field

About the Company

  • In 1987, Red Bull created and has led the Energy Drinks category. Red Bull employs around 22,000 people in over 178 countries, selling over 14 billion cans last year. The World of Red Bull provides the forum to use talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.