Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Industry & Experiential Marketing Lead, Ads role.

Rezi rewrites your resume against OpenAI's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Industry & Experiential Marketing Lead, Ads posting at OpenAI — free, in seconds.

About the Role

We are hiring an Industry & Experiential Marketing Lead to build OpenAI’s presence and relationships across the global advertising industry. You will shape how we engage industry organizations and influential marketing leaders, creating programs and experiences that build understanding, trust, and demand for OpenAI’s advertising solutions. Reporting to the Head of Global Large Advertiser Marketing, you will define our industry engagement strategy, develop strategic relationships, and lead our participation in the moments that matter most to the advertising community. Your remit will span industry partnerships, conferences, executive programs, experiential activations, and research and content developed with industry partners. You will work closely with Sales, Communications, Customer Marketing, and Content & Solutions Marketing, partnering with OpenAI’s centralized Events & Experiences team on production and delivery. This role requires a leader who can set a global strategy, build a function, and personally drive its most important programs.

Responsibilities

Define the global industry engagement strategy, identifying key organizations, communities, leaders, and moments to advance advertiser understanding, credibility, and adoption.
Build strategic industry relationships with advertising trade associations, professional communities, event organizers, and other industry partners, developing joint programs with clear value.
Own the advertising industry events portfolio, prioritizing conferences, sponsorships, speaking opportunities, and activations based on relevance, objectives, and investment.
Create distinctive experiences, including executive gatherings, industry forums, and roundtables, to showcase OpenAI’s advertising story and deepen relationships.
Lead program strategy and execution, setting objectives, audience strategy, programming, creative briefs, and engagement plans, in partnership with the Events & Experiences team.
Develop thought leadership partnerships by collaborating with industry organizations and internal teams on research, insights, and content opportunities.
Shape executive participation by partnering with Communications and senior leaders on speaking opportunities, session concepts, and preparation.
Connect engagement to commercial outcomes by working with Sales and Vertical Marketing on customer participation, meeting programs, and follow-up.
Build and lead the function, managing external partners, and establishing priorities, budgets, and ways of working.

Requirements

10+ years of experience in B2B marketing, advertising industry marketing, experiential marketing, strategic partnerships, or related roles.
Strong understanding of the advertising ecosystem, including enterprise advertisers, agencies, industry organizations, and factors influencing media investment.
A track record of developing industry partnerships and delivering programs or experiences that advance customer relationships and business objectives.
Experience leading complex programs with Sales, Communications, creative teams, event production teams, and external partners.
Strong strategic and creative judgment, with the ability to translate business priorities into compelling programming and experiences.
Excellent communication and relationship-building skills, including experience working with senior executives and external industry leaders.
Ability to prioritize in a fast-moving environment, make decisions with incomplete information, and move between strategy and hands-on execution.
Experience establishing success measures and using results to improve programs and guide investment.

Skills

B2B marketing
Advertising industry marketing
Experiential marketing
Strategic partnerships
Advertising ecosystem understanding
Program leadership
Strategic judgment
Creative judgment
Communication skills
Relationship-building skills
Executive engagement
Prioritization
Decision-making
Program execution
Success measurement

Location

Global

Work Type

Full-time

Experience Level

10+ years

About the Company

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity.
We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products.
AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared.
Join us in shaping the future of technology.

Equal Opportunity

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates.
For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information.
In addition, job duties require access to secure and protected information technology systems and related data security obligations.
To notify OpenAI that you believe this job posting is non-compliant, please submit a report through this form. No response will be provided to inquiries unrelated to job posting compliance.
We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link.
OpenAI Global Applicant Privacy Policy